july 21, 2017 - Seat

Cars with the Olympic Spirit

Martorell, 12/07/2017.– On 25 July 1992 hundreds of millions of people had their eyes fixed on Barcelona. The Olympic Games had just begun and more than 12,000 athletes were competing. The city opened its arms to the huge Olympic family with 30,000 volunteers trained by #seat. It was a formidable logistics challenge that involved shuttling hundreds of athletes, organisers and journalists every day in a fleet of 2,000 company cars. Among these, the brand’s most iconic model, the #seat Ibiza, was selected as the official car of the Games. Below are a few notable facts about those models with the Olympic spirit.

More information on the press release