Press release
80KB
june 26, 2017 - Ford
‘Sad’ Songs could be the Key to a Happy Commute that sets you up for the Day – From Abba to Justin Bieber
- Melancholy songs can be the best way to kick-start your day on the drive to work
- Study shows that resulting mood boost could still be in effect two hours later
- Think: “Sorry”, #justinbieber; “The Winner Takes it All”, #abba; “Mr Brightside”, The Killers
- Ford commissioned music research with #spotify and New York University
- All-new Fiesta enables drivers to pick the perfect commuting soundtrack with B&O PLAY
COLOGNE, Germany, June 26, 2017 – Songs that sound sad, touch on gloomy themes, or feel melancholy like “Sorry”, #justinbieber; “The Winner Takes it All”, #abba; and “Mr Brightside” by #thekillers, can kick-start your day with a mood boost that is still in effect up to two hours later.
This is among the findings of a new research study into the emotional power of in-car playlists commissioned by #ford, with #spotify and #newyorkuniversity. “Back to Black”, #amywinehouse and “Everybody’s Changing”, Keane would also fall into that category.
What all the songs have in common is both a driving beat and a melancholy feel, which the research showed some #people find the best soundtrack to their daily drive.
More information on the press release
Ford 2017 ScienceOfSound 01
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Ford 2017 ScienceOfSound 02
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Ford 2017 ScienceOfSound 03
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