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june 01, 2017 - Alfa Romeo

Alfa Romeo becomes global partner of the Presidents Cup 2017

May 31, 2017 , Auburn Hills, Mich. The PGA TOUR announced today that Italian premium #automotive brand Alfa Romeo has become the third Global Partner of the Presidents Cup, joining Citi and Rolex. Alfa Romeo will be prominently represented when the biennial competition resumes the week of September
26October 1 at Liberty National #golf Club in Jersey City, New Jersey. The #partnership will showcase Alfa Romeo’s exciting series of new model launches, including the allnew Alfa Romeo Stelvio, which will mark its arrival in the U.S. this year, and the allnew Alfa Romeo Giulia. Also featured as part of the Alfa Romeo lineup will be the Alfa Romeo 4C Coupe and 4C Spider.

As a Global Partner, Alfa Romeo will gain exposure through PGA TOUR media and marketing assets, including advertising and inprogram enhancements on #golf Channel and NBC during television coverage
of the Presidents Cup; onsite branding and hospitality; and extensive exposure on TOURrelated media, including PGATOUR.COM, PresidentsCup.com and other digital properties. Alfa Romeo will also have
brand exposure at the Presidents Cup Fan Experience, located at the Oculus at the World Trade Center in New York City.

More information on the press release