Press release
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may 03, 2017 - Maserati
Maserati Levante Takeover:Instagram campaign celebrated with immersive event in London
Canapes designed by Italian #chef, Francesco Mazzei
Bespoke cocktails by Scotch + Limon in partnership with Simone Caporale
London, Friday 28th April 2017 – Last night #maserati celebrated its #instagram takeover campaign at a special #event at The Vinyl Factory in the heart of London’s Soho, with live music performances from Tallia Storm and Hollie Stephenson, and an immersive journey through #food and drink inspired by Maserati’s newest model; the #levante #suv. #maserati also took the opportunity to announce at the #event the introduction of a petrol engine #levante S to the UK, joining the Diesel version launched last year.
Since its launch, in November 2015, #maserati GB has been taking a unique approach to using #instagram by becoming the only #automotive manufacturer to relinquish control of its #instagram channel on a monthly basis.
Each ‘takeover’ has seen a diverse range of established and up and coming Influencers explore life with a #maserati from a different angle - from ballerinas, architects, a famous cycling illustrator, an international Rugby player, to a pop star touring #london Fashion Week – each have curated their own unique content for the channel.
As a result, #maserati GB has grown a visually rich, diverse and exciting #instagram channel; the perfect case study for the value of being socially inclusive rather than exclusive.
At last night’s ‘Maserati Takeover’ #event guests enjoyed a full sensory experience; including two live performances, powered by Bowers and Wilkins, from Hollie Stephenson who sang her singles Confession, My Own Tears and Lovers Game and Tallia Storm who sang a selection of songs including her latest single ‘Still in Love’. A gallery of #instagram photography showcased the vibrant content created over the past 18 months, and cocktails by Scotch + Limon in partnership with award winning Simone Caporale were served alongside fine Italian #food by #francescomazzei – all inspired by the #maserati #levante.
The luxury cocktails by Scotch + Limon were created by their mixologists and a team of influencers; all designed to tell the story of the #levante. Meanwhile, #francescomazzei – who took over Maserati’s #instagram channel in February – curated a canape menu deliberately designed to be different and unexpected.
This month Maserati’s #instagram channel has been taken over by @nikon_photography_ who is embarking on a journey of discovery from #london to Lands End with the new #maserati #levante.
Maserati Levante Takeover - London - Bowers & Wilkins 01
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Maserati Levante Takeover - London - Francesco Mazzei 01
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Maserati Levante Takeover - London - Francesco Mazzei 02
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Maserati Levante Takeover - London - Hollie Stephenson
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Maserati Levante Takeover - London - Instagram Gallery - Ella Catliff
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Maserati Levante Takeover - London - Instagram Gallery - Tallia Storm 01
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Maserati Levante Takeover - London - Instagram Gallery 03 LEAD
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Maserati Levante Takeover - London - Instagram Gallery 04
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Maserati Levante Takeover - London - Italian Ambassador Pasquale Terraciano
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Maserati Levante Takeover - London - Lonan O'Herlihy and Millie Lindsey
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Maserati Levante Takeover - London - Tallia Storm 02
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Maserati Levante Takeover - London - Tallia Storm 03
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Maserati Levante Takeover - London (2)
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Maserati Levante Takeover - London 01
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Maserati Levante Takeover - London 02
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Maserati Levante Takeover - London 03
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Maserati Levante Takeover - London 04
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Maserati Levante Takeover - London 05
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Maserati Levante Takeover - London
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