Press release
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april 18, 2017 - Peugeot
PEUGEOT MICRO e-Kick receives the Red Dot Product Design 2017 award
Awarded by a jury of 39 international experts, this trophy, awarded to #peugeot and MICRO, is a benchmark in the world of product #design. The #peugeot #microekick electrically assisted scooter has been awarded the prize for its high-end #design and the solution that it provides in meeting sustainable urban mobility challenges. The prize will be awarded on 3 July in Essen, Germany.
It is the first award received by #peugeot and MICRO for its high-end electrically assisted scooter, launched at the same time as the new #peugeot 3008 SUV. The e-Kick, winner of the Red Dot Product #design award, and the new #peugeot 3008, recently elected car of the year 2017, really are a winning combination!
The jury loved the innovative #design quality and the e-Kick's remarkable performance.
- PEUGEOT and MICRO created the e-Kick as a sustainable mobility solution for urban travel. Its user can ride the last few kilometres of their journey after parking their car. What's more, the e-Kick can be loaded in the boot of a car. Weighing only 8.5 kg, the scooter reaches a maximum speed of 25 km/h and has a battery life of 12 kilometres.
- The ingenious "arm-handlebar" designed by #peugeot #design Lab enables "multimodal" travel, folding in a matter of seconds. The e-Kick can be used in three ways: riding, transporting the scooter once folded, and taking the metro, bus or train with its compact #design.
A premium electrically assisted scooter, the e-Kick came onto the market in November 2016 in Europe, at €1,190 including VAT. It is available at some MICRO outlets, some #peugeot outlets and in the MICRO and #peugeot Lifestyle online shops.
The Red Dot Product #design award is an international prize awarded annually since 1955. Each year, 39 international experts - designers, architects and teachers - nominate the best achievements of the year. The e-Kick will be on exhibition for a year, as of 3 July, at the Red Dot #design Museum in Essen, Germany.
Full information about #peugeot #design Lab is available at www.peugeotdesignlab.com
Go behind the scenes of the #peugeot #design Lab projects on Instagram: @peugeotdesignlab
Discover all of the products in the #peugeot lifestyle store at https://boutique.peugeot.com
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