Stuttgart/Austin, Texas. South by Southwest® (SXSW®) will collaborate with #mercedesbenz at the International Motor Show in Frankfurt (IAA) in September 2017 to jointly organise the “me Convention”, a conference designed to give fresh momentum to the public debate on relevant future issues. The “me Convention” will take place from September 15 to 17 in the Festhalle Frankfurt, the traditional stage for the #mercedesbenz IAA motor show presentation. The day time convention will be complemented by music and other events throughout the city.
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