Whitley, UK, 22 February 2017 – The luxury #suv was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on 1 March 2017.
Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover #velar.
We call the #velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover #velar changes everything.
GERRY MCGOVERN LAND ROVER CHIEF DESIGN OFFICERRefined for every occasion, for every terrain, #velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.
The origin of the #velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury #suv landscape.
When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name #velar, derived from the Latin velare meaning to veil or cover.
Full details of the Range Rover #velar will be announced on 1 March 2017.
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