Cookie Consent by Free Privacy Policy website Introducing Range Rover Velar
february 22, 2017 - Land Rover

Introducing Range Rover Velar

  • A new addition to the Range Rover family, filling the white space between the Range Rover Evoque and the Range Rover Sport
  • Land Rover reaffirms its position as the world’s leading #suv brand
  • From a bloodline like no other, #velar name is derived from the original Range Rover prototypes of 1969
  • World premiere on 1 March 2017

Whitley, UK, 22 February 2017 – The luxury #suv was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on 1 March 2017.

Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover #velar.

We call the #velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover #velar changes everything.

GERRY MCGOVERN LAND ROVER CHIEF DESIGN OFFICER

Refined for every occasion, for every terrain, #velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.

The origin of the #velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury #suv landscape.

When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name #velar, derived from the Latin velare meaning to veil or cover.

Full details of the Range Rover #velar will be announced on 1 March 2017.