Press release
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january 31, 2017 - Lexus
'Yet' Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today
January 31, 2017―Lexus International today announced the 12 finalists for the #lexus #design Award 2017. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, #lexus is celebrating the 5th anniversary of this international #design competition that supports up-and-coming designers and creators worldwide. #lexus #design Award 2017 drew 1,152 entries from 63 countries under the theme of "Yet." As the philosophical soul of #lexus innovation, "Yet" is particularly appropriate for the 5th anniversary of this #lexus #event. "Yet" inspires us to find synergy effects by fusing seemingly incompatible goals―spacious yet aerodynamic design―for example. By harmonizing contradictory elements, "Yet" opens up visionary frontiers of progressive #design and technology to deliver amazing, new experiences to the world. In November 2016, a panel of world-renowned designers and creative mentors gathered to judge the entries. After rigorous evaluation and extensive discussion, the judges chose 12 finalists. Out of these 12 finalists, the following four were selected to prototype their designs, mentored by globally recognized creators. HAVING NOTHING, AND YET POSSESSING EVERYTHING, Ahran Won (Korea) A capsule for mobile living, Having nothing YET Everything. PIXEL, Hiroto Yoshizoe (Japan) A structure to experience the existence of Light YET Shadow. PLAYER'S PFLUTE, Jia Wu (China) Vegetable YET a Musical instrument provides fun and learning experience. STRUCTURAL COLOR - STATIC YET CHANGING, Jessica Fügler (USA) Static YET Changeable structure depending on viewpoint. To provide creative guidance to the above four finalists, #lexus #design Award 2017 has enlisted four renowned mentors: architects and interdisciplinary designers Neri & Hu, designer Max Lamb, designer/architect Elena Manferdini and artist/architect Snarkitecture. All served as mentors to last year's finalists, as well. The four completed prototypes will be featured as part of the #lexus exhibition at this year's Milan #design Week, along with presentation boards introducing the other eight finalists' designs. The #event will run from April 3 (press and award presentation day) through April 9. On April 3, the finalists will present their designs to the judges and international media. The judges will evaluate the four prototypes and announce the Grand Prix winner, marking the climax of the #lexus #design Award 2017 award cycle. More information and pictures can be found on: #lexus #design Award website: www.lexusdesignaward.com Instagram: https://www.instagram.com/lexusdesignaward/ @lexusdesignaward Official hashtags:LexusDesignAward; MilanDesignWeek; Further details on the #lexus presence at 2017 Milan #design Week* will be announced in mid-February on the #lexus #design Award website. * The world's largest #design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.
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