Press release
39KB
november 07, 2016 - Dunlop
John McGuinness Chooses Dunlop's Ultimate RoadTrip Testers
John McGuinness picked his favourite RoadTrip pictures to include in the montage video
To celebrate the launch of Dunlop‘s new flagship tyre, the RoadSmart III, legendary biker and 23 time TT winner, #johnmcguinness embarked on a social media campaign to encourage riders from all around Europe to share their road trip experiences. This summer, fans of #dunlop #moto had the chance to test a set of the new RoadSmart III tyres by simply sharing their road trip stories.
The new RoadSmart III tyres have boasted some impressive stats since their launch, in particular an outstanding 82%** better front tyre mileage than the competitor average.
Being such a great touring tyre, #dunlop launched a community competition and by using DunlopRoadtrip riders were given the opportunity to share videos and images of their ‘Ultimate Road Trip’ during the summer. Three winners were chosen by #johnmcguinness each month to receive a brand new test set of Road Smart III tyres , perfect for long rides thanks to their ground-breaking tread pattern which has been designed for long lasting performance.
And, the campaign proved just as popular as the tyre, with European riders roadtripping around 33 countries accross three continents, capturing a stunning range of imagery from iconic locations such as Rome, Finland, Isle of Man, right through to India and Canada.
Over the summer, the campaign crowned 12 lucky winners, who all received new sets of tyres, giving the riders effortless steering, precise handling and stability without compromise.
John McGuinness said of the campaign ‘Well done to all those who took part in this fantastic DunlopRoadTrip campaign, picking the testers was a really tough choice. It’s been incredible to see such enthusiam for this tyre, replicated in the love of road trips on Facebook and Twitter. To see so many #people going on incredible trips with their bikes creating all sorts of stories is amazing. Having the option to share those trips with the added benefit of winning some top quality tyres to create even more memories is even better.’
James Bailey – Communications Director at #dunlop Motorsport commented, ‘This has been a terrific campaign and we’re delighted with the reaction of so many keen riders. It’s great to see the enthusiam they get from riding and all the different places being explored. We wanted to celebrate the launch of the RoadSmart III tyre with something that would bring the riding community together and this campaign with the help of #johnmcguinness has done just that.’
The innovative new RoadSmart III continued to produce impressive stats in independent Motorrad testing* including 10.3% better performance in the dry and 4.4% better performance in the wet. The RoadSmart III features a revolutionary interconnecting groove tread to offer enhanced wet performance along with a nano-technology compound delivering improved mileage. A new carcass and front profile means reduced warm up time for cold morning starts and an innovative tread delivers more even wear across the life of the tyre.*
To see some of the spectacular locations visted by riders on their roadtrips this summer, watch this video:
https://www.facebook.com/DunlopMoto/videos/1142489595828701/
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