Press release
389KB
september 23, 2016 - Nissan
Nissan’s past, present and future go on show in the heart of Tokyo
Occupying the first and second floors of Ginza Place—a recently renovated central #tokyo landmark—Nissan Crossing was conceived with the goal of bringing Intelligent Mobility, the company’s vision for the future of the relationship between cars and people, to visitors from around the world.
The new gallery provides an enhanced customer experience, and is equipped with state-of-the-art technologies and world-leading features.
The Virtual Façade—an innovative exterior display composed of LED lights embedded in glass surfaces along the upper floor of #nissan Crossing—ensures that the venue stands out when viewed from the street. The façade’s lights change color organically, with two initial display modes available: in Façade Mode, the display will loosely mirror the exterior of the rest of the building, while Artist Mode was created through a collaboration with renowned designer Yugo Nakamura.
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