BMW Italia and #garageitaliacustoms have created a special Edition model to celebrate the 50 years of #bmw history in Italy. The Edition combines the icon of future mobility with the Italian art of Giacomo Balla. The car will run in the Mille Miglia 2016 following the #bmw 328 driven by #sergiosolero, President and CEO of #bmw Italy.
"Lampada ad Arco", the work of Giacomo Balla, is replicated on the car. The original painting hangs in the Museum of Modern Art in New York. It represents a street lamp powered by electricity under moonlight. The revolutionary color technique and the advent of electricity in the 1900s are strictly linked to the future technology of the #bmw #i8.
BMW i stands for visionary vehicle concepts and technologies and connected mobility services, as well as a new understanding of premium that is strongly defined by sustainability. #bmw i is represented in 50 countries with the #bmw i3 (electric car for metropolitan areas) and the #bmw #i8 (plug-in-hybrid sports car). The #bmw #i8 is the world’s best-selling hybrid sports car and represents an icon of future mobility.
"There was immediate synergy with #bmw Italia" stated #lapoelkann, President and Founder of #garageitaliacustoms "the very first time we met for the #i8futurismedition project. #garageitaliacustoms and the #bmw brand both share, in fact, all the values connected to technology evolution and the continuous search for innovation in their specific sectors. The #bmw #i8futurismedition is a practice of style. It gave the #garageitaliacustoms Maestros a chance to celebrate a car which is projected towards the future of mobility. At the same time, it honours Italian art with Giacomo Balla, who is a prominent figure of the Futurism movement."
"The #bmw #i8futurismedition," said #sergiosolero, President and CEO of #bmw Italia, "represents the pairing of a sports car of the future with Italian creativity and art. For this occasion, we have devised a project with an important partner like #garageitaliacustoms, one of the best specialists in car customization. This initiative is a perfect fit with the cultural program which, on the occasion of our celebration of the 50 years of #bmw history in Italy, we have developed even further in order to witness to our commitment to and integration in the fabric of the country."
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