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april 11, 2016 - Lexus

Lexus an encounter with anticipation

Lexus offers an unexpected and incomparable encounter that invites you to experience the world of ANTICIPATION.

Anticipating the future, this exhibit conveys how #lexus imagines what is yet unseen and delivers new forms of surprise and enchantment to create amazing experiences.

Brussels, Belgium - DESIGNER FORMAFANTASMA Andrea Trimarchi (b1983) and Simone Farresin (b1980), Italian designers based in Amsterdam, are Formafantasma, an innovative #design team with work characterized by experimental materials investigations.Formafantasma explores the relationship between traditional and local culture, critical approaches to sustainability and the significance of objects as cultural conduits.Bridging craft, industry, object and user, they have forged links between their research-based practice and a wider #design industry, and have received commissions from a wide range of renowned fashion and retail brands.Their work has also been published internationally and has been acquired to be in the permanent collections in major museums, including the MoMA in New York and London's Victoria and Albert Museum.  DESIGN CONCEPT TRANSPARENCY Taking transparency as the concept for its space and installation #design, Formafantasma conveys the aesthetics behind Lexus’ forward-looking vision through subtle nuances of color, light and form. One representation of this is the use of translucent walls inspired by Japanese shoji throughout the exhibition space. These walls or doors of paper fixed over a lattice frame of wood allow light to pass through. This reflects an age-old Japanese aesthetic and also reveals shadows or shapes of people outside the room. This allows one to ANTICIPATE a guest’s arrival and prepare to welcome them in the spirit of OMOTENASHI.  GARDENLexus creates anticipation and invites guests to enter by walking beneath a series of gates like those found at some Japanese shrines before emerging in an open garden space. From the garden, two dramatic portals lead to experiences that enable visitors to be, immersed in the exhibit’s theme of Anticipation. AREA 1: DISCOVERING CRAFTSMANSHIP Lexus enables visitors to discover its commitment to craftsmanship and building fine cars in this area. The 16 beautiful stools positioned here are finished using the same paint process as the #lexus LF-FC flagship concept, which was introduced at the 2015 Tokyo Motor Show. By viewing and touching these stools, visitors are able to experience the quality and depth of the color. The winning designs of #lexus #design Award 2016 evoke a sense of anticipation, inviting visitors to walk through and discover the next generation of creators. FOSTERING THE FUTURE OF DESIGNThe four prototypes and eight panels are presented here within a simple yet sophisticated space. Also on display is a selection of previous #lexus #design Award winners, along with stories of their progress after being entered in prior competitions. JUDGES & MENTORS JUDGESPaola Antonelli / CuratorAric Chen / CuratorToyo Ito / ArchitectBirgit Lohmann / Chief Editor of designboomAlice Rawsthorn / #design CommentatorTokuo Fukuichi / President of #lexus International MENTORSNeri & Hu / Architects and Interdisciplinary DesignersMax Lamb / DesignerElena Manferdini / Designer and ArchitectSnarkitecture / Artists and Architects AGAR PLASTICITY – A POTENTIAL USEFULNESS OF AGAR FOR PACKAGING AND MORE 12 FINALISTS - PROTOTYPES AGAR PLASTICITY – A POTENTIAL USEFULNESS OF AGAR FOR PACKAGING AND MOREAGAR PLASTICITY – A POTENTIAL USEFULNESS OF AGAR FOR PACKAGING AND MORE is a project exploring how agar, a gelatinous material obtained from marine algae, can be used as an environmentally friendly packaging material alternative to plastic. AMAMKosuke Araki (JAPAN)/ Noriaki Maetani (JAPAN)/ Akira Muraoka (JAPAN) Mentored by Max Lamb Kosuke Araki, Noriaki Maetani and Akira Muraoka, studied at the #product #design Department, Tama Art University, during the same period and formed a #design group called “AMAM” in 2015. Kosuke (Design Products) and Noriaki (Innovation #design Engineering) each acquired a Master of Arts at Royal College of Art the same year.  DADA 12 FINALISTS - 4PROTOTYPE DADADADA is a natural toy blocks that anticipate children’s future and personality by looking at what blocks they pick up and how they assemble them. Myungsik Jang (Korea) Mentored by Neri & Hu Myungsik Jang specializes in Industrial #design at Seoul National University of  Science and Technology.  He is inspired from things surrounding him like nature and animals and wants to tell stories through his work using vitality. His work is based on craft and bricolage designs.  SHAPE SHIFTERS12 FINALISTS - PROTOTYPE SHAPE SHIFTERSSHAPE SHIFTERS is a special cut of garment, applying modular principles to textiles, which allows you to create different fashions as you like. Angelene Laura Fenuta (Canada/ Italy) Mentored by Elena Manferdini Angelene Laura Fenuta, founded ANGELËNE in 2015, during her Masters in Material Futures at Central Saint Martins. Her practice interrogates fashion, while attempting to discover a more 'sustainable' option. ANGELËNE builds upon core female wardrobe components, while being inspired by architectural construction and 18th century aristocratic dress.    TRACE 12 FINALISTS - PROTOTYPE TRACETRACE is a clock that uses a liquid with UV rays and discoloration properties allowing us to visualize the passing time. STUDIO AYASKANBegum Ayaskan (Turkey)/ Bike Ayaskan (Turkey) Mentored by Snarkitecture Begum and Bike Ayaskan are a twin designer duo, having graduated from Royal College of Art, with a passion to explore the relation between nature, humans, and objects. Their vision is to bring people closer to nature and nature closer to #design, and to create dynamic pieces that change and evolve with time. LEXUS #design AWARD 201612 FINALISTS – PANEL ANIKNOWNANIKNOWN is a creation of clothes for six types of animal, choosing the materials according to each one’s features, behavior and habitat. Ayami Marugata (Japan)  BIO - VIDEBIO - BIDE is a #product, such as tables or envelopes, designed using fallen leaves. It is a visualization of the concept that all things return to earth. Takuma Yamazaki (Japan)  AREA 1: #lexus #design AWARD 201612 FINALISTS – PANEL DROP BOXDROP BOX utilizes aerodynamics to allow critical supplies to be airdropped safely in disaster areas without requiring a parachute. Ding Dong & Ma Jincai & Peter Luo & Huang Junxi-Ding Dong (China)-Ma Jincai (China)-Peter Luo (China)-Huang Junxi (China) HEXAGONHEXAGON is an umbrella that uses magnets to connect to other umbrellas, encouraging interaction between people. Chulin Yang (China)  AREA 1: #lexus #design AWARD 201612 FINALISTS – PANEL PLANTS-SKINPLANTS-SKIN is a planter made of a colored mortar and special ink that visualizes when plants need to be watered. Hiroto Yoshizoe (Japan) PROJECT PLAYPROJECT PLAY is a first-of-its-kind lamp powered by wireless technology and realized through the creation of magnetic rubber. Oliver Staiano (United Kingdom) AREA 1: #lexus #design AWARD 201612 FINALISTS – PANEL RESOLUTION OF SOUND LOCATIONRESOLUTION OF SOUND LOCATION is a headphone device composed of super directive microphones and speakers that can determine the sound source and adjust volume. Owls-Takato Sasaki (Japan)-Yuki Shinohara (Japan) SLOW DOORSLOW DOOR is conceived as an assembly of cubic components forming a spatial mechanism that delays the transition through a doorway. It allows us to appreciate the time and space created by the experience. Deepak Jawahar & Irina Bogdan-Deepak Jawahar (India)-Irina Bogdan (Romania) AREA 2: REVEALING THE UNEXPECTEDLexus brings shape to previously unimagined designs, and does so in unexpected fashion. In the center of a room with walls inspired by Japanese shoji, a dynamic floating three-dimensional image of the LF-FC takes shape in an unexpected way. The #design creates a sense of anticipation as the viewer watches the concept assume physical dimensions. The display pays homage to the constant search for perfection demonstrated by the #lexus #design team as they anticipate the future of mobility. AREA 3: SENSING INNOVATIONLexus continually anticipates the needs of people and the environment as it demonstrates a keen sense for forward thinking and innovation. This includes applications of clean technology, such as the advanced hydrogen fuel cell system that powers the LF-FC. It generates electricity with clear water as its only emission. A similar system lights the installation’s kinetic sculpture.Clear water then becomes the inspiration for the culinary treats as Chef Yoji Tokuyoshi integrates water’s buoyancy and transparent properties to create a unique taste experience served with the spirit of Japanese hospitality. CHEFYOJI TOKUYOSHIChef Yoji Tokuyoshi is recognized as one of Milan’s most innovative chefs.  During almost a decade at Osteria Francescana under the tutelage of Chef Massimo Bottura, Tokuyoshi rapidly rose to the position of sous chef and helped that celebrated restaurant earn its second and third Michelin stars. Setting out on his own in early 2014 he established arestaurant in Milan featuring uniquely re-interpreted Italian cuisine that Tokuyoshi termed “Cucina Italiana Contaminata”. In just 10 months the new restaurant was awarded a Michelin star. With technique and creativity, Tokuyoshi offers an entirely new dining experience that serves very personal food to each individual diner.
 “BUOYANCY”?- THE POWER OF WATER - Water possesses great energy. Not only does it sustain life, it is also capable of transporting objects over vast distances. The LF-FC anticipates a society that uses hydrogen as an energy source and produces clean water as its only emission. Water here as a motif leads to this awareness in a surprising and delightful manner. “BUOYANCY” presents nasturtium leaves topped with a sweet and sour berry paste floating on a pool of clear water. The two flavors mix in the mouth, delivering an unexpected taste experience. KEY INGREDIENTSNasturtium, prunes, shiso leaves, salt, blueberries, sugar, glucose, xantan gum. “TRANSPARENT” - TRANSPARENCY SERVED WITH A TWIST – Chef Yoji Tokuyoshi uses ingredients that serve as a metaphor for something that may be seen or may remain imperceptible, depending on one’s perspective. As the visitor consumes the clear seafood broth, a transparent ball of natural gelatin is revealed, delivering an unanticipated treat as it fills the mouth with a fresh citrus flavor. This echoes the way #lexus envisions the future in delivering an experience that excites and surprises. KEY INGREDIENTSFish broth, agar, mandarine, sugar, glucose.  LEXUS LF-FC FLAGSHIP CONCEPT The LF-FC flagship concept is a visionary new vehicle designed to bring surprise and evoke emotion, while expressing Lexus’ view of progressive luxury and its high-tech vision for the not so distant future. At the heart of the LF-FC is a high output hydrogen-powered fuel cell system that delivers all-wheel-drive with optimal front-rear weight distribution. Designs inspired by the LF-FC can be seen throughout the #lexus – An Encounter With Anticipation exhibit. http://www.lexus.com/concept/LFFC/  ARITA PORCELAIN PRESS DAY ONLY Dedicated to simplicity and quality, Chef Tokuyoshi chooses to use specially commissioned Arita porcelain in his own restaurant. In recognition of this 400-year history and consistent with Chef Tokuyoshi’s constant pursuit of authenticity and refinement, #lexus has prepared an original set of Arita porcelain to make the tasting experience simply amazing. Arita, birthplace of Japanese ceramics, will celebrate the 400th anniversary of its porcelain industry in 2016.In 1616, quality ceramic rocks were found in Arita's Izumiyama mountain, giving birth to Japan’s first locally produced porcelain. From the latter part of the 17th century until the early part of the 18th century, several million pieces of Arita Porcelain were exported to Europe and were highly acclaimed.   LEXUS #design ACTIVITIES IN MILAN 2005 – 2009 2005Lexus L-finesse ? Japanese art meets automotive designIn collaboration with Junya Ishigami, Hiroshi Senju and Kazuyo Sejima 2006Tokujin Yoshioka x Lexus L-finesseIn collaboration with Tokujin Yoshioka 2007Lexus L-finesse – Invisible GardenIn collaboration with Kumiko Inui and Norimichi Hirakawa 2008Lexus L-finesse ? elastic diamondIn collaboration with nendo 2009Lexus L-finesse ? crystallized windIn collaboration with Sosuke Fujimoto LEXUS #design ACTIVITIES IN MILAN 2013 – 2015 2013LEXUS #design AMAZING 2013 MILAN– amazing flow –In collaboration with Toyo Ito and Akihisa Hirata 2014LEXUS #design AMAZING 2014 MILANIn collaboration withFabio Novembre – We DanceNao Tamura and - InterconnectionMIT Media Lab Tangible Media Group - Transform2015LEXUS – A JOURNEY OF THE SENSESIn collaboration with Philippe Nigro and Hajime Yoneda