Cookie Consent by Free Privacy Policy website All-New Mazda MX-5 Wins Both 2016 World Car of the Year and World Car Design of the Year
march 25, 2016 - Mazda

All-New Mazda MX-5 Wins Both 2016 World Car of the Year and World Car Design of the Year

The fourth-generation #mazda #mx5 has been named both the 2016 World Car of the Year (WCOTY) and the World Car #design of the Year. It is the second #mazda to win the WCOTY award, following the #mazda2 in 2008, and the first model to win both titles in the history of the awards.

World Car of the Year was established in 2004 by an international group of automotive journalists, and the judging panel this year consisted of 73 journalists from 23 different countries. The #mx5 was announced victorious over other finalists the Audi A4 Sedan/Avant and the Mercedes-Benz GLC, at the #newyork International #auto Show on March 24th. The other finalists for World Car #design of the Year were the Jaguar XE and the #mazda CX-3.

“What a wonderful honour, to have the #mazda #mx5 named both World Car of the Year and World Car #design of the Year,” said Masahiro Moro, President and CEO, #mazda North American Operations, and Managing Executive Officer, #mazda Motor Corporation. “As our iconic #mx5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every #mazda looks as incredible as it drives, and drives as incredibly as it looks."

"While I accept this award on behalf of the company, I do so representing every #mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster.”

Ikuo Maeda, Mazda’s Executive Officer and General Manager of the #design Division, said, “I’m very proud to accept this award, proof that our designs can connect with people all around the world. Our new-generation lineup has been designed under the KODO-Soul of Motion #design philosophy which aims to bring cars to life, and we’ve continually refined the beauty of its forms. #mazda is a proud Japanese brand and, moving forward, we are determined to continue enhancing our designs.” 

The fourth-generation #mx5 is the sixth model in Mazda’s new-generation line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO—Soul of Motion #design. Launched globally in 2015, the model has found favour with customers thanks to its vastly reduced curb weight, human-centered #design and 'Jinba-ittai' fun-to-drive feel.

The new #mx5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year (UKCOTY). The retractable hardtop version of the model, #mazda #mx5 RF, makes its world debut at the 2016 #newyork International #auto Show.

Mazda will continue making cars that are fun to drive, aiming to become a 'one-and-only' brand which customers will choose again and again.

 

Related news

october 26, 2021
august 16, 2021
april 30, 2021

Petrol-powered supermini achieves rating topped only by BEVs and PHEVsAverage tested mileage and CO2 emissions diverge minimally f...

Sophisticated and Prestigious Exterior DesignThe 2022 #Mazda2, the latest version of the company's popular B-segment hatchback, fe...

For three years in a row, the roadster has been unbeaten in the readers' polls of the three largest #automotive trade magazinesHat...

You might be interested in

january 28, 2021
november 25, 2020
march 09, 2020

Look back to 1991 and you will discover many appealing and very drivable Mazdas that became eligible for classic car status in 202...

Adding to an awards collection numbering in the hundreds, the #mazda #mx5 has won the 2020 #autotrophy in the Import Convertible c...

New LED headlights and freshened exterior styling for all gradesInterior receives several available premium #design and feature up...