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march 24, 2016 - Lexus

Master Chef Yoji Tokuyoshi adds unique taste to Lexus’s Milan Design Week presentation

AWARD-WINNING RESTAURATEUR CRAFTS ORIGINAL DISHES FOR LEXUS’S “AN ENCOUNTER WITH ANTICIPATION” INSTALLATION AT THE WORLD’S LARGEST #design EXHIBITION

  • Multiple Michelin star-winning chef #yojitokuyoshi creates tasting experiences to complement Lexus’s new commission for Milan #design Week
  • Unique dishes “Buoyancy” and “Transparent” inspired by the pure water by-product of the hydrogen fuel cell technology used by the #lexus LF-FC luxury concept car, and by the Japanese hospitality traditions of Omotenashi
  • Visitors will sample his work within the three-part “An Encounter with Anticipation” work commissioned from the #design studio Formafantasma
  • The installation and the work of the finalists in this year’s #lexus #design Award will be on public view at the Spazio #lexus – Torneria in Milan from April 12 to 17 (media preview April 11)
Can you capture the spirit of a car’s #design and technology in the taste of a dish? That is the challenge being met by internationally acclaimed chef #yojitokuyoshi for Lexus’ “An Encounter with Anticipation” presentation at Milan #design Week – the Salone del Mobile – in April.   The culinary skills of the multi-Michelin star-winning restaurateur will complement the physical designs of a specially commissioned installation, crafted by the #design studio Formafantasma. Visitors will be able to view the work while sampling Tokuyoshi’s unique creations at the Spazio #lexus – Torneria in Milan from April 12 to 17, with a media preview on April 11.   Both Tokuyoshi and Formafantasma duo Andrea Trimarchi and Simone Farrasin have been inspired by the styling and performance of the LF-FC concept car, Lexus’s vision of a future limousine powered by a hydrogen fuel cell. Embracing Lexus’s theme of “anticipation” for this year’s show, Tokuyoshi focused on the fact that the only waste product produced by the technology is water. He also sought to capture the spirit of Omotenashi, the finest qualities of Japanese hospitality that #lexus references in the #design of its luxury vehicles.   He explained: “Looking at the LF-FC concept car and getting to understand how the fuel cell makes use of hydrogen energy, I came to realise how #lexus envisions this as the right technology for the future. So I decided to make water the motif for my tasting experience to create something amazing that can be integrated into Formafantasma’s installation.”   Tokuyoshi brings impressive experience to bear on the project, as one of Milan’s most celebrated chefs and the creative force at the Ristorante Tokuyoshi, where has pioneered his own interpretation of Italian cuisine, the “Cucina Italiana Contaminata”.   The first tasting experience Lexus’s visitors will enjoy is “Buoyancy”, which expresses the energy water has, both to sustain life and to carry objects over vast distances. The dish uses water and a floating herbal leaf to deliver a surprising taste sensation.   Tokuyoshi’s second creation for #lexus is “Transparency”. Here he uses ingredients to produce a dish that can serve as a metaphor for something that might be seen, or remain imperceptible, depending on the viewer’s perspective. What might appear at first to be a clear soup in fact delivers a unique, delightful and unexpected experience for the palate. The concept echoes the way #lexus envisions how the future might deliver experiences that excite and surprise.   Lexus’ Milan #design Week presentation will also include a showcase for the work of the 12 finalists in this year’s #lexus #design Award, including prototypes produced by the four leading entries, developed with mentorship from world-renowned designers.     More information and pictures can be found on:        Lexus – An Encounter with Anticipation: http://www.lexus-int.com/lexus-design/ Lexus #design Award website: www.lexusdesignaward.com Instagram: https://www.instagram.com/lexusdesignaward/   @lexusdesignaward Official hashtags: MilanDesignWeek; LDAnticipate; LexusDesignEvent; LDEncounters     EXHIBIT OVERVIEW
Title Lexus – An Encounter with Anticipation
Duration April 12 –April 17 10:00 – 20:00 (Press preview: April 11 10:00 – 18:00)
Venue Spazio #lexus - Torneria, Via Tortona 32, Milan, Italy
Theme Anticipation
Exhibits Ø Lexus – An Encounter with Anticipation created by featured designers Ø The 12 finalist designs of the #lexus #design Award 2016
Organizer Lexus International
    DESIGNER PROFILES   Formafantasma - Designer Andrea Trimarchi and Simone Farresin, Italian designers based in Amsterdam, are Formafantasma, an innovative #design team whose work is characterised by its investigation of experimental materials. Formafantasma explores the relationship between traditional and local culture, critical approaches to sustainability and the significance of objects as cultural conduits. Bridging craft, industry, object and user, the designers have forged links between their research-based practice and a wider #design industry, and have received commissions from a wide range of renowned fashion and retail brands. Their work has also been published internationally and been acquired for the permanent collections of major museums, including the MoMA in New York and London's Victoria and Albert Museum.   Yoji Tokuyoshi - Chef Yoji Tokuyoshi is recognised as one of Milan’s most innovative chefs. During almost a decade at Osteria Francescana under the tutelage of Chef Massimo Bottura, Tokuyoshi rapidly rose to the position of sous chef and helped the celebrated restaurant earn its second and third Michelin stars. Setting out on his own in early 2014 he established his own restaurant in Milan featuring uniquely re-interpreted Italian cuisine that Tokuyoshi termed “Cucina Italiana Contaminata”. In just 10 months the new restaurant was awarded a Michelin star. With technique and creativity, Tokuyoshi offers an entirely new dining experience that serves very personal #food to each individual diner.     ABOUT MILAN #design WEEK Milan #design Week, the Salone del Mobile, is the world's largest #design exhibition. It features numerous events, including furniture, fashion and the work of many world-renowned brands. In 2015 the "Lexus – A Journey of the Senses" exhibit earned high acclaim and received the “Most Entertaining” honour in the #milano #design Awards competition.   ABOUT THE #lexus #design AWARD First launched in 2013, the #lexus #design Award is an international #design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting creators whose works can help to shape a better future. It provides an unique opportunity for four finalists to work with globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the #design calendar's most important events.   ABOUT LEXUS Since its debut in 1989, #lexus has earned a worldwide reputation for high-quality products and exemplary customer service. #lexus is the hybrid leader among luxury brands, offering hybrids that provide the best in innovative technology and premier luxury. The evolution of #lexus is reflected in the progressive designs of its new vehicles. The signature spindle grille, dynamic light treatments and sculptured lines create a distinctive look of luxury for #lexus.

 

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