Cookie Consent by Free Privacy Policy website DS Virtual Vision, an immersive 3D experience all about new DS 3
march 14, 2016 - DS

DS Virtual Vision, an immersive 3D experience all about new DS 3

Since the sophisticated Parisian &35;ds3 was launched in 2010, it has won over no fewer than 390,000 customers, from Paris to Tokyo, from London to Buenos Aires, with its strong personality, unique style, driveability and modern equipment. Hatchback and convertible versions are extensively customizable to individual tastes, and customers appreciate the ideal balance between comfort and vigour.

DS is writing the next chapter in this success story with New &35;ds3, unveiled on 19 January. Its inimitable style is rooted in unique attributes such as the floating roof, two-tone body and shark’s fin beltline, hallmarks of the &35;ds3 personality.

Another expression of the car’s unique style comes in its extensive customization capability. There are no fewer than 78 possible body-roof colour combinations, and if we factor in all the customer-choice variables (wing mirror shells, wheels, dashboard trim, gearstick knob, linings, etc.) the number of possible combinations reaches a staggering three million. So each &35;ds3, hatchback or convertible, is a truly unique car!

As well as discovering two body shape of New &35;ds3 at the &35;ds stand in Geneva, visitors also appreciate a unique immersive 3D experience —DS Virtual Vision. Wearing an HTC Vive headset, they can operate joystick to control a captivating, dynamic, interactive experience giving an overview of customization possible. They can juggle between some roof and body colours, interior linings, wheels and interior décors to configure New &35;ds3 and view the result as if the car was there right in front of them. They can walk right round the car, open and close the front doors, and even take a seat inside.

This fully immersive 3D experience uses ‘Virtual Garage’ technology developed by Dassault Systèmes and making a world début appearance with &35;ds. 

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