Press Release
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march 04, 2016 - DS
DS Automobiles takes centre stage at Westfield London with new DS 3 exhibition
To mark the launch of New #ds3 & #ds3cabrio, #ds Automobiles will be taking over the entire Central Atrium at Westfield #london between 04 and 06 March, with New #ds3 Performance making its #uk debut. As part of this #event, #ds will be offering the chance to win a VIP Shopping Experience with a £500 Westfield Gift Card to spend with a personal fashion stylist and the opportunity to drive New #ds3 for a week, the ultimate interpretation of avant-garde style.
DS Automobiles will take over the entire Central Atrium of Westfield #london on 04 – 06 March to mark the launch of the New #ds3 and #ds3cabrio.
The avant-garde Parisian automotive brand will create an installation at Westfield #london, one of the UK’s premier shopping destinations, and run a competition inspired by New #ds3 and the TV commercial that features 94-year-old fashion designer and #ds brand ambassador, Iris Apfel.
The centrepiece will be a colourful installation that recreates an iconic moment from the TV advert which stars the New #ds3 and Iris Apfel, who is renowned for her oversized glasses and distinctive jewellery. 'Driven By Style’ is the shared philosophy behind this unique exhibition, highlighting the personality of New #ds3, which like Apfel embodies avant-garde style and a unique personality.
Another feature of the #event is the #ds photo wall, where visitors will have the chance to demonstrate that they are DrivenByStyle. By striking an Iris Apfel-inspired pose in front of the #ds photo wall, shoppers will be in with a chance of winning multiple prizes, including a grand prize of a VIP shopping experience consisting of a Westfield Gift Card to the value of £500, a styling session with a Westfield personal stylist and a New #ds3 for a week.
Shoppers will also be able to win daily prizes of £50 Westfield Gift Cards, as well as claim one of 3,000 pairs of Iris Apfel-inspired glasses and 2,000 #ds canvas bags.
New #ds3 will be on static display in the Atrium at Westfield #london, with no fewer than eight models including the New #ds3 Performance, which makes its debut in the #uk and gives customers the chance to see the most powerful variant in the new range. New #ds3 Performance is available in both hatchback and Cabrio form and delivers a blend of power, refinement, intense driving pleasure and distinguished looks.
Mark Blundell, Marketing Director at #ds Automobiles, said: “As a Parisian brand, fashion and avant-garde style is at the heart of #ds Automobiles. New #ds3 comes with more than three million personalisation options, which makes each one a truly unique expression of the driver’s personal style, and therefore means that Westfield #london, with its abundance of shops and diverse range of labels, is the perfect location for this #event.”
The #ds #event at Westfield #london will take place on 04 – 06 March in the Central Atrium.
You can view the New #ds3 TV commercial here: https://www.youtube.com/watch?v=5NjlVaNphlk
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