Press Release
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january 14, 2016 - Fiat
FCA US Moves to New Location at 2016 North American International Auto Show
- 60,000-square-foot display is largest space within NAIAS
- Totally new design brings all #fca brands together in a multimedia experience
January 13, 2016 , Auburn Hills, Mich. - The #chrysler, #dodge, Jeep®, #ram, #fiat, #alfaromeo and #mopar brands come together in an expansive multimedia brand experience in the new #fca US exhibit space at the 2016 North American International #auto Show (NAIAS), opening to the public Saturday, Jan. 16.
The #fca display moves to an entirely new location (Hall A) for the first time in 15 years.
The 60,000-square-foot display – larger than a football field – is the biggest show space within #naias this year. It features a totally new design unlike anything #fca has done in the past.
Fast Facts:
- 60,000 square feet of floor space (compared to 52,000 in 2014)
- 250,000 square feet of branded surface areas
- More than one year in planning, designing & executing
- Display conceived and designed by #fca; built by George P. Johnson
- Seven unique brand environments, one each for #chrysler, #dodge, #jeep, #ram, #fiat, #alfaromeo and #mopar, showcasing nearly 70 different vehicles (compared to 62 in 2014)
- Display, dubbed “Gears,” metaphorically brings together all #fca brands into a calibrated multimedia brand experience that comes alive 20 minutes every hour throughout the exhibit, including walls, ceilings and video screens
- More than 100 semitruck loads of materials and equipment
Technology:
- More than 10,000 square feet of video surface
- 30,000,000 LED Pixels – 5 times more than the Dallas Cowboys stadium
- At least 40 miles of lighting and audio visual cabling
- Approximately 750 automated light fixtures
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