febbraio 01, 2024 - Citroen
Citroën reinvents the online customer experience with ë-C3
Comunicato Stampa disponibile solo in lingua originale.
- On the occasion of the opening of orders of the New ë-C3 in the majority of European markets, Citroën introduces a new customer experience on its website.
- Aiming to simplify the customer journey, the website architecture has been redesigned to consolidate everything onto a single page instead of four, providing access to all elements related to ë-C3.
- From information search to purchase, the customer can now find everything they need without navigating from one page to another or endlessly scrolling through pages. The time spent choosing a car has been practically reduced by 50%.
- This approach, already visible on the ë-C3 page of the website www.citroen.fr, is accompanied by a simplification of the product range and will be gradually rolled out across all models.
In addition to offering comfortable products that provide a sense of serenity, Citroën's ambition is to simplify the automotive experience in all its aspects, from information search to car maintenance and connected services. In line with this approach, Citroën takes advantage of the launch of ë-C3, symbolizing easy access to electric mobility, to completely reinvent the customer experience on its website by consolidating all elements related to this model on a single, synthetic, graphical, and ergonomic page.
This evolution, applicable on smartphones, tablets, and computers, initially concerns ë-C3, for which orders open today in most European markets, and will gradually be deployed on other models. Designed for ease and friendliness, this new portal offers an intuitive platform allowing users to inquire and purchase their Citroën car in a simpler and more efficient manner in just 3 clicks.
The new architecture aims to bring more simplicity by making all information immediately accessible and displaying it with more clarity and transparency.
A UNIQUE SPACE
A unique space that synthetically gathers all information related to the model: Now on a single page, the user will find everything they need - a gallery to discover the product, information about the trim levels and different features, and the ability to define the vehicle that closely matches their desires with the associated price and current offers. By making all information easily accessible and clear, this new architecture enhances transparency and trust between the brand and the customer.
Choosing the desired model becomes simpler, in just 3 clicks. In a simplification effort, the traditional and boring configurator is removed. Today, the customer simultaneously chooses what they want and don't want by simply checking or unchecking boxes on a single page without opening a specific tab. They have direct access to all equipment and features. In this way, they can directly build the model in their own image and know the impact on the budget as well as the associated promotional offers. Where it used to take a minimum of 5 clicks to choose a car, now it only takes 3. Among those who tested the site, the time spent choosing a car has been reduced by nearly 50%. The configuration drop rate has decreased from 45% to 31%.
SIMPLE DESIGN TO SAVE TIME
A simple and clean page design, highlighting visuals and different options to further enhance information clarity and avoid any mental overload.
Users save time by not having to search for what they need in multiple places, figuring out where to click, or waiting for pages to load.
The new site interface has been redesigned to offer a smooth and intuitive navigation experience. Users can easily explore the model, its features, and available options, facilitating their decision-making process. Everything is designed to avoid searching for action buttons and scrolling through endless menus/pages. For example, when choosing a vehicle, the differences between versions are clearly explained, and it's easy to compare them horizontally. It's also straightforward to select the desired version, engine, and colour, then move to the summary page before making the purchase.
Among those who tested the site, 80% appreciate the "ease of use" of the new site, compared to 30% previously.
New website 1
1855x948, 165KB
New Website 2
1864x949, 165KB
New website 3
1861x951, 222KB
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