marzo 07, 2023 - Toyota
Savoring Ever-Better Cars--A Video Guide to Appreciating Cars
Comunicato Stampa disponibile solo in lingua originale.
Toyota Times is produced by #toyota employees, and over the years we have penned many articles about President Akio Toyoda’s repeated calls to “make ever-better cars.” In one of our recent pieces, he urges employees to “be carmakers.”
The more we write such articles, the more we #toyota Times pencil-pushers start to worry.
Are we carmakers? How do we make cars? As these questions came up, a member who has been with the company for over two decades shared an honest confession.
“I still don’t know how to tell if I’m driving a good car or a bad one... but as a #toyota employee, it’s too embarrassing to admit that now.”
“Morita has only been here for two years, so there’s no shame in him asking. Maybe he can find out for us...”
That’s how this project came about.
With that, we invited #automotive analyst #shinyayamamoto, who can usually be found explaining the ins and outs at new model events, to teach us what to look for in a car.
https://youtu.be/7Lx9-uiGWEg
https://youtu.be/-nFPLsFwNhM
bf38bae2f4ac9e56050817ca518534e819b2894c
1280x720, 212KB
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