Press release
75KB
aprile 16, 2018 - Mercedes-Benz
Mercedes-Benz Vans: Six-times mountain biking world champion and Olympic medallist Nino Schurter becomes new brand ambassador for the Mercedes-Benz X-Class
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- The world's most successful mountain biker of recent years is the new brand ambassador for the Mercedes-Benz X-Class
- Nino Schurter is the first mountain biker ever to have won six world championships, while he also took gold at the 2016 Olympic Games
- As of 2018, Mercedes-Benz Vans is the title sponsor of the UCI #mountainbike World Cup and the presenting sponsor of the UCI #mountainbike World Championships
Stuttgart. Ten races on three continents, followed by millions around the world – the 2018 #mercedesbenz UCI #mountainbike World Cup got under way at the beginning of March. The favourite for the title in the starting line-up is six-times mountain biking world champion and Olympic medallist #ninoschurter. In the coming races, the Swiss cyclist will enjoy support from Mercedes-Benz Vans: #ninoschurter is the new brand ambassador for the Mercedes-Benz X-Class.
"The #xclass is a terrific vehicle", says #ninoschurter. "Not only does the loading area offer enough space for my mountain bikes - the pickup is also great for reaching unknown trails in the mountains. Together with the cool design and the comfort, the #xclass is the prime choice for me – both in my sporting career and in private."
The 31-year-old swiss cyclist has countless junior titles to his name, as well as an excellent track record in U23 races at international level. He has taken part in three Olympics, winning bronze, silver and gold. Schurter became a mountain biking legend by winning the world championship six times between 2009 and 2017.
"We are delighted that Mercedes-Benz Vans is an active partner of the UCI Mountain Bike World Cup and Championships and proud to have now also recruited #ninoschurter as a brand ambassador", says Sonja Schneemann, Head of Marketing Communications and Operations, Mercedes-Benz Vans. "Nino Schurter is a towering figure in mountain biking – an up-and-coming international sport that is enjoying growing popularity. Our pickup fits in perfectly here. The #xclass cuts a fine figure both on- and off-road, offers a large stowage area for sports equipment and appeals to #people who actively pursue sports and recreational activities all over the world."
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