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In the next few days, Citroën is launching a #new brand #advertising campaign that promotes the message “Our vision of mobility comes from your desire for freedom”. This #new international film brings to life the CITROËN #inspired #by YOU slogan--that of a brand #inspired #by ordinary people’s lives over the years and the desire for mobility of successive generations. The film transports its viewers to different eras, in which various Citroën models tell the story of a hitch-hiker's desire for freedom. This adventurer becomes a passenger on board 2CV, Type H, Méhari, CX, Visa GTi, C3 Aircross, and #new C4 Cactus hatchback, before he gets a glimpse of the future in the form of the CXPERIENCE concept car. An ode to mobility and to the Brand that has promoted it since 1919!
Learn more in an exclusive preview (link at the end of the press release).
Further information in the press release to download
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