Cookie Consent by Free Privacy Policy website Rhapsody in Atlantic Blue: bespoke McLaren 720S by McLaren Special Operations unveiled at Geneva International Motor Show
marzo 08, 2018 - Mclaren

Rhapsody in Atlantic Blue: bespoke McLaren 720S by McLaren Special Operations unveiled at Geneva International Motor Show

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An award-filled year on from its world premiere at the 87th Geneva International Motor Show, the #Mclaren 720S is again taking the Geneva spotlight with a breathtaking-in-blue bespoke creation from #Mclaren Special Operations (MSO).

Combining the deepest of deep blue paint finishes specially formulated for the car with a classic Saddle Tan leather interior, the #Mclaren 720S in Atlantic Blue by MSO presents the dynamism of the #Mclaren Super Series wrapped up in a timeless, luxury-accented allure.

McLaren Special Operations’ latest creation comes a year after MSO’s first bespoke project on the second-generation Super Series, the 720S Velocity by MSO, which was shown in Geneva in 2017. With a fusion of Volcano Red and Nerello Red paint colours, its explosive looks more than matched its performance. In the 12 months since – during which time the 720S has garnered five-star road test verdicts as well as awards including the world’s most beautiful supercar – few of the nearly 1,500 #Mclaren 720S delivered since launch have not borne at least some MSO influence. The earliest build allocation for a ‘standard’ car is currently July of this year.

The Atlantic Blue body provides a fresh interpretation of the ‘shrink-wrapped’ design language introduced for the 720S, which features innovative aerodynamics, smoothly sculpted surfaces and iconic double-hinged dihedral doors. Commissioned for the 88th Geneva Motor Show, this latest MSO project showcases both the boundless extent of MSO’s bespoke craftsmanship and the MSO Defined range of personalisation choices – options that have allowed 720S buyers such creative expression in realising their own perfect Super Series model.

More information on the press release