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Last autumn, premium tyre maker #hankook and the Swedish Road Safety Organisation NTF launched a joint campaign for winter with the slogan “Drive like a woman" to encourage drivers to choose responsible and safe driving. The campaign became highly visible throughout the Scandinavian region and on the evening of 16th November in Berlin, #hankook and the advertising agency, Cheil Nordic, were awarded at the renowned International Advertising Competition Epica Awards in the Online Campaigns #automotive category.
More information on the press release
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