Steffen Giebler appointed as Corporate Sales & Remarketing Director

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Steffen Giebler, 45, has been appointed #corporate Sales and Remarketing Director at #hyundai Motor Europe.

In his new role, he is responsible for the fleet business and remarketing initiatives across Europe, with the aim of strengthening sales performance and mid-term strategic fields. He joins the company at its European headquarters in Offenbach, Germany, to take up his new position, reporting to Thomas A. Schmid, Chief Operating Officer at #hyundai Motor Europe. 

Accounting for more than 40 per cent of our total sales volume in Europe, our fleet business is a key contributor to Hyundai’s recent success. To further strengthen our presence in the #corporate sales sector throughout the region, we are pleased that #steffengiebler joins our team. With his years of international experience in fleet management, he will play an important role in our efforts to become the number one Asian car brand in Europe by 2021.

Steffen Giebler commenced his career in 1997 at General Electric Capital Services, fulfilling the role of Commercial Director among others. In 2003, he moved to Master Lease as Managing Director responsible for various key territories in Europe for the next seven years. His four years at HPI Fleet & Mobility Services as CEO were followed in 2014 by senior management positions at FleetCor Technologies including Senior Vice President Business Development. He holds a Master’s degree in International Business Administration from the University of Applied Sciences in Worms, Germany.

Hyundai Motor’s performance in the Fleet sector is contributing to record overall sales for the brand in Europe. For example, in the first half of 2017 the company outpaced the European fleet market, increasing sector sales by 9 per cent compared to the first half of 2016. The company’s strong sales performance with more than 270,000 vehicles highlighted its successful strategy in Europe. The success has been driven by a young and growing product line-up, including the Tucson and the i30 range, influenced by the requirements of fleet buyers. To ensure future growth in line with the stated ambitions, #hyundai will introduce 30 new models and derivatives in Europe by 2021, maintaining a focus on meeting the needs of European fleet customers.