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Land Rover has a new place at the heart of the world’s creative capital – a dramatic sculpture at the #londondesignfestival.
The installation at the #design Museum in Kensington offers an extraordinary insight into the #landrover #design philosophy of ‘Reductionism’ that inspired the new Range Rover Velar. The sculptured vehicle is #landrover #design in its purest form; beautifully balanced volumes and proportions with stunning silhouettes that point towards future models.
Creating a positive emotional response is central to Land Rover’s modernist #design philosophy. Every line and every feature has a purpose. It’s an approach defined by creative intelligence. Through the art of simplicity and reducing complexity, modernity is brought to the forefront – creating compelling objects of desire and vehicles with a timeless quality.
GERRY MCGOVERNLAND ROVER, CHIEF #design OFFICERThe ‘Reductionism’ installation is on a plinth at the entrance to the #design Museum. The #londondesignfestival celebrates and promotes London as the world’s #design capital and gateway to the international creative community. It is now in its 15th year.
It is open to the public until 16 – 24 September at the #design Museum, 224-238 Kensington High Street, Kensington, London W8 6AG.
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