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luglio 13, 2017 - Jeep

The Jeep® Brand Extends Exclusive Global Partnership with World Surf League

Comunicato Stampa disponibile solo in lingua originale. 

  • The Jeep® Brand continues to be Global Partner of the #worldsurfleague (WSL) and Title #sponsor of the #wsl Leaders Program, where the greatest champions challenge each other on the waves.
  • Partnership reflects the common values of the #jeep brand and board sports - authenticity, freedom, passion and adventure.
  • Thrilling #wsl Leaders Program will take place in South Africa, France and Portugal.
  • New #jeep Compass make its official debut in the outdoor sports world during the tour and will be available for test drives, along with the complete #jeep range.

The Jeep® brand has extended for a third successive year its exclusive global #partnership with the #worldsurfleague and #wsl Leaders Program - the adrenaline-fueled championship featuring the world's best surfers.

The decision was taken as the #partnership perfectly represents the values shared by #jeep brand and board sports - authenticity, freedom, passion and adventure - and the synergy between the search for perfect wave and the enjoyment of off-road driving.

This year's thrilling #wsl Leaders Program will run throughout the elite Championship Tour (CT), including four venues in the EMEA region: Jeffreys Bay, South Africa (July 12-23), Cascais, Portugal (September 27-October 5) and Hossegor, France (October 7-18) will host the men's and women's competition, while the last men's competition of the EMEA region will take place in Peniche, Portugal (October 20-31).

At every Championship Tour #event, athletes will be competing for the exclusive Jeep® Leader jersey - the yellow jersey worn by the tour leader - while the overall tour winner will be rewarded with their very own #jeep.

Spectators at each location will not only be treated to sensational, world-class surfing action, but will also be able to experience the very best of the #jeep brand, with the #jeep Compass - the star of the #event - the #jeep range available for exciting test drives on specially designed off-road courses.

The new #jeep Compass - the vehicle that perfectly embodies all the defining characteristics of a #jeep #suv - picks up the recognizable design cues that are unmistakably #jeep to visually communicate off-road capability, functionality and on-road dynamics. The #jeep DNA is under the skin as well: the car fits the exclusive and distinctive 4WD #jeep traction,  as well as powertrain combinations and trim levels capable of satisfying all needs.

The #jeep vehicles will also be available to shuttle VIPs and competitors. Within the village, visitors will also find an array of original side attractions, including tattooists and a photo booth where they can record their own animated gif.


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