Cookie Consent by Free Privacy Policy website Kia Motors’ music-loving hamsters welcome a new member to the family in marketing campaign for the turbocharged soul
giugno 30, 2017 - Kia

Kia Motors’ music-loving hamsters welcome a new member to the family in marketing campaign for the turbocharged soul

Comunicato Stampa disponibile solo in lingua originale. 

  • “The Arrival” debuts online and in-cinema on Friday, June 30
  • Motörhead’s ‘Ace of Spades’ serves as the soundtrack for Kia’s eighth hamster commercial


IRVINE, Calif., June 29, 2017
– Over the last eight years, the #kia Soul and a trio of paw-tapping, music-loving hamsters have stood apart from the competition and captured imaginations.  So how did #kia go about improving an icon? By turbocharging it. Now available with a 201-horsepower engine, #kia has upped the ante on its funky #crossover, and the latest installment of Kia’s award-winning ad campaign finds the ever-present hamsters welcoming the new addition to the Soul family in “The Arrival.”

Set in a hospital, the #spot opens on a young nurse making her rounds in the maternity ward when she happens upon an empty bassinet. Bursting into the hallway, she is joined by other staff members in a futile attempt to catch the nimble newborn hamster and minimize the chaos he leaves in his wake. Emerging on the rooftop helipad, the youngster makes a dramatic leap off the building, and utilizes a make-shift parachute to safely float to the street below where a #turbosoul is waiting. 

“Turbocharging gives consumers a new and more powerful way to experience one of Kia’s most popular vehicles, and we are announcing its arrival by infusing Kia’s iconic hamster campaign with newfound speed and aggressive style,” said #saadchehab, vice president, marketing communications, #kia Motors America. “The #kia Soul has never had any trouble standing out from the crowd, and with Motörhead’s ‘Ace of Spades’ as the soundtrack, ‘The Arrival’ delivers hard-charging swagger and a healthy dose of mischief and chaos.”

More information on the press release

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