Over 20,000 riders ready to head to St Tropez for Harley-Davidson’s 2017 Euro Festival

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Thursday 11th May sees the start of the 2017 Harley-Davidson Euro Festival, hosted in Port Grimaud, near St Tropez, France. Running until Sunday 14th May over 20,000 Harley-Davidson riders and enthusiasts will come together from all over Europe – and around the world – to celebrate a passion for motorcycling, music and good times, culminating in the Grand Parade of over 2,000 bikes on Saturday afternoon.

• Over 20,000 Harley-Davidson riders and enthusiasts are expected to attend the weekend #event in Port Grimaud, Golfe de St Tropez, France
• The Pretenders to headline an exciting three-night live music bill
• The whole Harley-Davidson range of motorcycles will be on display and available for test rides – including the new Street Rod 750
• Europe’s best builders go head-to-head with their machines in the #custom Bike Show
• The Grand Parade of motorcycles traditionally stops all traffic on Saturday afternoon
• Also on site is the Jeep test drive experience, plus hospitality at the Jeep Lounge and the opportunity to purchase official Jeep merchandise

Legendary band the Pretenders will headline a weekend of music and celebration, along with several other acts. Additional highlights include a new Dark #custom zone and the #custom Bike Show, that every year attracts entries from some of Europe’s most renowned builders.

The annual #event, hosted by Harley-Davidson and the international Harley Owners Group (H.O.G.), is the first of a series of Europe-wide motorcycle celebrations that include the European H.O.G. rally in Lugano, Switzerland (June 29th-July 2nd) and European Bike Week in Faaker See, Austria (5th-10thSeptember). In all over 120,000 riders will be attending these Harley-Davidson events over the course of the summer.

And Euro Festival is the first #event following the announcement of an extended and strengthened relationship between Harley-Davidson and iconic auto manufacturer Jeep. The Jeep brand will now be a key partner and official sponsor of major Harley-Davidson events and rallies throughout Europe, the Middle East and Africa.

Event visitors will be given the opportunity to experience up close – and test drive – the entire Jeep lineup, purchase official Jeep Merchandise and enjoy Jeep hospitality at the Jeep Lounge

H.O.G members can also take advantage of a limited offer with preferential rates to purchase new Jeep vehicles.

Commenting, Trevor Barton, Harley-Davidson International Consumer Experience Manager, is looking forward to a thrilling Euro Festival; “This is the first of an exciting year of events in Europe – and we’re thrilled to kick off in style in St Tropez. We have incredible live music, Guided Tours to discover the Var region, Dark #custom Zone, Jeep Test Ride and Experience, 3 shopping villages and some stunning motorcycles in the #custom Bike Show. Visitors can test ride a variety the latest motorcycles, including the new Street Rod. We are looking forward to welcoming thousands of H.O.G. members and Harley-Davidson fans from all over the globe and we can’t wait for it all to start!”

For more information, and for details of all Harley-Davidson and Harley Owners Group events for 2017 visit harley-davidson.com/events