Cookie Consent by Free Privacy Policy website “Recalculating” Broadcast Spot Launches Jeep® Brand Marketing and Advertising Campaign for All-new 2017 Jeep Compass
maggio 04, 2017 - Jeep

“Recalculating” Broadcast Spot Launches Jeep® Brand Marketing and Advertising Campaign for All-new 2017 Jeep Compass

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  • Campaign launches in U.S. with 60-second “Recalculating” spot on broadcast in North America on Thursday, May 4
  • Global campaign will feature customized creative for each region
  • In addition to TV, the campaign includes print, in-cinema 3D, digital advertising, CRM and experiential activations
  • Jeep® #compass custom content to be featured as part of NBCU Content Studio partnership
  • Prominent media integration at Bonnaroo Music & Arts Festival in Manchester, Tennessee, (June 8-11) features the all-new 2017 #jeep Compass
  • Jeep brand to display creative featuring all-new 2017 #jeep #compass on the front of Chrysler World Headquarters and Technology Center in Auburn Hills, Michigan
May 4, 2017 , Auburn Hills, Mich. - The Jeep® brand is launching its North American marketing campaign for the all-new 2017 #jeep Compass on Thursday, May 4, 2017. The 360-degree marketing campaign will leverage television, print, radio, experiential, digital, in-cinema 3D, social and website channels, in addition to long-form video elements, as part of its launch. The 60-second “Recalculating” video can be viewed on the #jeep brand’s YouTube channel and across the brand’s social media platforms, including FacebookTwitter and Instagram. The all-new 2017 #jeep #compass is available in dealerships now.
 
“The all-new 2017 #jeep #compass delivers a truly global compact #suv,” said Mike Manley, Head of #jeep Brand and Ram Brand, FCA – Global. “Offering an unmatched combination of attributes that includes best-in-class #4x4 off-road capability, advanced fuel-efficient powertrains, superior on-road driving dynamics, innovative safety and advanced technology features, and premium and authentic #jeep design, it will be pivotal in reaching a broader audience of consumers. The addition of the all-new #jeep #compass to the brand’s #suv lineup continues to redefine and grow our stronger-than-ever #jeep portfolio.”
 
“The objective of our ‘Recalculating’ campaign is to establish global relevance for the all-new 2017 #jeep #compass within an extremely competitive CSUV category,” said Olivier Francois, Chief Marketing Officer, FCA. “We expect its message of life’s journey moving us in many directions to resonate with our millennial audience while staying true to the #jeep brand’s core value of freedom."