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Munich. #bmw i will debut as the exclusive transportation partner at the #coachella Valley Music & Art Festival in 2017, providing VIP shuttle service and hospitality during the weekends of April 14-16 and 21-23. BMW’s sustainable, future-oriented brand will provide #bmw #i3 electric vehicles and
#bmw X5 40e iPerformance plug-in hybrid electric vehicles for transportation on and around the festival site.
A stand-out feature of the #bmw #i3 fleet at #coachella is a unique wrap that was created especially for the occasion, its design reflecting the creative and unconventional character of the #event. #bmw #i8 plug-in hybrid electric sports cars with #coachella design will also take to the roads between Los Angeles and Palm Springs with a selected group of festival-bound celebrities and influencers
Coachella is one of the world’s largest music festivals and provides an ideal stage for the #bmw i brand: “The wealth of ideas the artists bring and the festival’s focus on sustainability create a unique atmosphere; #coachella is the birthplace for many trends, ideas and movements,” says Hildegard Wortmann, Senior Vice President Brand #bmw. “BMW i is likewise a driver of pioneering innovations and the joy of sustainable mobility. We are positioning the sub-brand as open-minded, creative and inspiring – and #coachella provides an exceptional platform for this purpose, uniting creativity, passion and connectedness. We’re looking forward to an inspirational #partnership.”
“Road to Coachella”.
A social media campaign entitled “Road to Coachella” kicked-off the #partnership on March 14. The campaign offers festival goers the chance to be entered into a drawing to win a festival pass by documenting their preparation for the festival and their own journey to #coachella Valley via social media using the hashtag RoadToCoachella.
The three-minute piece, which debuted on April 9 on BMW’s YouTube Channel, is set to a Zimmer’s music and features the #bmw #i8 hybrid electric sports car, while providing a look at his preparations as he and his orchestra ready for their first-ever #coachella performance. Also featured in the video are fellow #coachella performers including Marshmello, Galantis, Ryan Rabin of Grouplove, Warpaint and Broods.
Furthermore, #bmw i will invite visitors during the festival to visit the innovative #bmw i Brand Lounge in the VIP Area, where they can experience up close the allure of #bmw i and the unique #coachella design, co-developed with Garage Italia Customs.
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