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marzo 10, 2017 - BMW

BMW Group extends partnership with TEFAF until 2019

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Maastricht. The 30th edition of #tefaf Maastricht, one of the most important art and antique fairs worldwide, will take place from March 10 to 19, 2017. As in previous years, the #bmwgroup will be a supporting partner of the fair. To this end, the #bmwgroup will provide a fleet of BMW 7 Series as Courtesy Cars offering transport for the fair’s guests of honour. 

“TEFAF is in the top ten of the largest art fairs in the world and this edition will be as impressive as before”, said Peter Haug, Marketing Director of #bmwgroup Netherlands. “The #tefaf organization is as perfectionist as ever which makes us want to connect the BMW brand to this prestigious #event for another three years. Until 2019 the fair’s guests of honor are assured to experience the same level of perfectionism in the cars and their drivers.”

The BMW 7 Series Courtesy Cars.

The BMW 7 Series #bmwgroup Netherlands provides are 'L' versions, with a longer wheelbase with engines ranging from the Plug-in Hybrid 740Le and gasoline V8 750Li to the ultimate quad-turbo diesel 750Ld. Some cars are equipped with the optional Executive Lounge interior with two separate, fully adjustable back seats with massage function. Each Courtesy Car ensures maximum comfort thanks to the air suspension and Executive Drive Pro, which recognizes bumps in the road via a stereo camera and prepares the suspension accordingly. 

The BMW Art Guide by Independent Collectors and #tefaf 2017 

Apart from courtesy car fleet, a visit of the Buitenplaats Kasteel Wijlre – home of the collection of Jo and Marlies Eijck - is part of #bmwgroup Netherlands activities during #tefaf 2017. The collection is listed in the latest BMW Art Guide by Independent Collectors, which presents 256 private yet publicly accessible collections of contemporary art — featuring large and small, famous and the relatively unknown. Succinct portraits of the collections with countless color illustrations take the reader to more than forty-three countries, often to regions or urban districts that are off the beaten path. 

270 renowned galleries from all over the world contribute to making #tefaf a display of the most important artistic works on the market. Since 2001, #tefaf has been a partner of the #bmwgroup, which supports numerous other art fairs worldwide including Art Basel, Art Basel Miami Beach, Art Basel Hong Kong, Frieze London, Frieze New York, Paris Photo as well as initiatives such as Gallery Weekend Berlin. #bmwgroup further maintains long-term cooperations with cultural institutions and artists the world over supporting projects such as BMW Tate Live, Preis der Nationalgalerie and BMW Art Cars. 

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