Cookie Consent by Free Privacy Policy website Three years since the market launch of BMW i. 100,000 electrified BMW on the road
novembre 03, 2016 - BMW

Three years since the market launch of BMW i. 100,000 electrified BMW on the road

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Three years of #bmw i, three years of innovation, three years of holistic sustainable mobility: since its market launch in November 2013, #bmw i has not only been the technological pioneer of the #bmw Group, but has also symbolised the company’s innovative strength and future orientation in every vehicle it brings onto the road.

 

Today, this can be seen more clearly than ever: the #bmw Group has now delivered more than 100,000 purely electric-powered cars and plug-in hybrids to customers worldwide. The #bmw #i3 alone has reached a figure of more than 60,000 units, making it the most successful electric vehicle in the premium compact segment. Meanwhile, the #bmw #i8 ranks first among electrified sports cars, with more than 10,000 delivered since the middle of 2014. Additionally, there are the approximately 30,000 plug-in hybrids sold to date; known today under the label BMW iPerformance, these reflect the successful broad-based transfer of #bmw i technology.

 

“BMW i remains our spearhead in terms of innovation and it will continue to open up groundbreaking technologies for the #bmw Group,” says Chairman of the Board of Management of #bmw AG, Harald Krüger. “When it comes to electric drivetrains, we’ve already successfully managed to put this technology transfer on the road. The next technological advance we will address is automated driving, where the #bmw iNEXT will set a new benchmark.”

 

By establishing the #bmw i brand and opting to develop a separate vehicle architecture and #bmw eDrive technology for electric power, the #bmw Group became a pioneer in the field of individual, sustainable mobility. Both the BMW i3, designed for locally emissions-free mobility in an urban environment, and the future-oriented plug-in hybrid sports car #bmw #i8 combine Sheer Driving Pleasure with a premium character that is consistently geared towards sustainability, including the use of resource-efficient production methods and materials. This also appeals to new groups of customers: more than 80 per cent of #bmw #i3 customers worldwide are new to #bmw.

 

All in all, the #bmw Group now offers seven models that either run on electric power alone, like the #bmw #i3, or are plug-in hybrids, combining a combustion engine and an electric motor. Other models will follow in the years to come, including a MINI Clubman plug-in hybrid in 2017. What is more, a new variant of the #bmw #i8 sports car with plug-in hybrid drive will come out in 2018 – an open-top #bmw #i8 Roadster. Looking further ahead, the portfolio will be extended to include a purely electric-powered MINI in 2019 and a purely electric-powered #bmw X3 in 2020. At the start of the next decade, another, larger #bmw i model with electric drive is due to appear: the #bmw iNEXT. This highly innovative model will be the new innovation leader and spearhead of #bmw i.