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ottobre 31, 2016 - BMW

BMW M Performance Parts and Original BMW Accessories at 2016 SEMA Show in Las Vegas

Comunicato Stampa disponibile solo in lingua originale. 

Wide spectrum of sporty and functional accessories for the #bmw model range.

  • World premiere: motorsport aerodynamics for the #bmw #m3.

  • World premiere: M Performance light alloy wheel.
  • New coilover suspension for the #bmw #m3 and #bmw #m4.
  • M Performance Power & Sound Kit enhances both performance and sound.
  • M Performance Packages combine attractive individual options.
  • Smart remote engine start function for convenient interior air conditioning.

Las Vegas, Nevada / Woodcliff Lake, NJ – October 28, 2016 12:01 pm EDT / 9:01 am PDT  BMW will present the extensive range of new M Performance Parts and Original #bmw Accessories at their booth inside the lower South Hall (Booth 40247) at the 2016 #sema Show in #lasvegas, Nevada. #bmw vehicles that will be displayed throughout the show include a BMW M2 Safety Car, a #bmw #m3, a #bmw X5, a #bmw 340i finished in Alpine White with numerous M Performance Parts. Additionally, #bmw will present a very special #bmw Individual 740e xDrive iPerformance finished in #bmw Individual Frozen Black Metallic featuring M Performance Parts at #sema. Also on display at the H&R booth, #bmw will showcase one of the five 3.0 CSL campaigned by #bmw of North America in the 1975 & ’76 IMSA Camel GT Series in Group 4 specifications which won at Sebring, Riverside, Laguna Seca, Daytona and Talladega.

With around 60,000 trade visitors and over a million square feet of the #lasvegas Convention Center, the #sema Show in #lasvegas (Nevada, USA) is held every year in the first week of November and ranks as the world’s leading trade fair for vehicle individualization and tuning. This year, the largest #event being held by the Specialty Equipment Market Association (SEMA) from November 1 to 4 is opening its doors for accredited trade representatives.

BMW’s presence at the #sema Show has a special meaning for the company in several respects. The #sema Show’s worldwide reputation as an innovator and trendsetter in the field of tuning and individualization, the conference offers the ideal framework to present the extensive range of #bmw M Performance Parts that not only increase the performance and optimize vehicle driving dynamics but they also extend a unique and distinctive look to the #bmw models. The USA is the largest market for #bmw M Performance Parts in the world, with 20 percent higher revenue than comparable figures in Germany, the second largest market in the world.

World premiere: motorsport aerodynamics for the #bmw #m3. 
 The #bmw M Performance rear wing will be making its world premiere at the 2016 #sema Show. This aerodynamic component is made completely from carbon fiber (wing, side sections, support brackets) and is accentuated with racing stripes, bringing motorsport know-how to the streets for a production #m3. Market launch is planned for mid-year on 2017.

World premiere: M Performance light alloy wheel. One of the most significant innovations being presented by #bmw at the 2016 #sema Show is the new light alloy wheel displayed as a concept wheel on the #bmw #m3 (19-inch at the front, 20-inch at the rear). Derived directly from motor racing, the M Performance wheel, which is milled and weight-optimized entirely from a forged blank, contributes – compared with wheels fitted with standard tires – towards even better steering behavior, resulting in a further increase in driving dynamics. This is complemented by the exclusive styling of the wheel set, which is shown in Black matte and with “M Performance” lettering on the rim flange and matched with Michelin Pilot Sport Cup 2 tires for maximum grip and performance.

This new M Performance light alloy wheel is expected be available for M2, #m3 and #m4 in Summer 2017.

New coilover suspension for the #bmw #m3 and #bmw #m4The shock absorbers with contrasting red coil springs featured on the #bmw #m3 exhibited at the #bmw booth in #lasvegas are clearly distinctive features of the new adjustable M Performance Parts sports suspension for the #bmw #m3 and #m4. This suspension allows the driver to lower the vehicle’s ride height between 5 and 20 millimeters via the adjustable spring plate, effectively lowering the center of gravity allowing for optimal ride height for the track or the road. With the M Performance sports suspension, it is possible to experience racing-inspired driving dynamics in everyday use on the road.

M Performance Power & Sound Kit enhances both performance and sound.New to the North American market is the M Performance Power & Sound Kit, already available in Germany for the #bmw 340i and 440i (including xDrive versions). Now offered for the first time in the US, the Kit comprises a modified engine management software and a higher flowing, electronically controlled valve exhaust system that is actuated in Sport/Sport+ modes via the Driving Dynamic Control Switch. This performance upgrades effectively increase power output of the 3-liter 6-cylinder inline TwinPower Turbo engine by 35 hp to 355 hp, with maximum torque increasing to 369 lb-ft (+39 lb-ft) for automatic transmission vehicles (+25 lb-ft on manual transmission models). The result is faster engine response as well as noticeably improved acceleration across the entire engine speed range, enabling a 0-60 mph sprint 0.2 seconds quicker than stock. This increase in performance is acoustically accentuated by a robust engine sound that additionally intensifies the sporty driving experience. In spite of the increase in power output, fuel consumption remains unchanged after installation of the M Performance Power & Sound Kit.

M Performance Packages combine attractive individual options. The US-specific M Performance Packages align to each respective model series and combine various aerodynamic and performance elements into an attractive overall package, ideal for customers who are looking to add even more excitement to their #bmw. These packages emphasize the dynamic character of each model, lending it a particularly distinctive, racing-oriented presence and offer customers a savings of up to 13.9 percent compared to the total price of combined individual options.

The M Performance Packages are available for the #bmw 2 Series Coupe, the #bmw 3 Series Sedan, the #bmw 4 Series and #bmw 7 Series as well as the #bmw M2, #m3 and #m4. With the exception of the #m3 and #m4, the packages always include, for example, a black front grille, and a visible carbon rear spoiler – painted in vehicle color in the case of the #bmw 7 Series – as well as the “M Performance” lettering on the rear side sills. M Performance Packages for the #bmw 2 Series Coupe and the 3 Series Sedan include the black M Performance Front Splitter attachment (PUR). This comes in full carbon fiber for the #bmw 4 Series and Carbon/PUR for the #m3 and #m4. Carbon exterior mirror caps are included for the #bmw 4 Series Convertible, the #m4 Convertible and the #bmw 7 Series. In the case of the latter, #bmw M Performance 21-inch, double spoke 650 M Bicolor alloy wheels are also included. The package for the #bmw M2, #m3 and #m4 also comprises the M Performance Exhaust system featuring a rear silencer made entirely of titanium (M3 and M4) or stainless steel (M2) as well as distinctive M Performance carbon tailpipes boasting the M logo. There is a choice of two sound settings for the #bmw M Performance silencer system, which are linked to the engine’s performance characteristics and activated at the push of a button.

Attractive details complete the range of M Performance Parts. Thanks to the extensive range of M Performance #components with equipment features inspired by and derived from motor racing, there are virtually no limits to the individualization of a customer’s car. For example, the M Performance carbon engine cover for the #bmw #m3 and #m4 is proof of great attention to detail. The elaborately handcrafted component made from high-grade carbon fiber reinforced plastic guarantees that motor racing look when the hood is open. #bmw models with a manual transmission can also be refined with the M Performance carbon gearshift knob with Alcantara boot, for example. Last but not least, this can be ideally complemented with the M Performance carbon handbrake grip with Alcantara boot and the M Performance steering wheel Alcantara with carbon trim, available in various versions.

Smart remote engine start function for convenient air conditioning. Moreover, at #sema in #lasvegas, #bmw is presenting the #bmw Remote Engine Start for the first time. It will be initially available for models of the #bmw 5 Series (F10) as well as the #bmw X5 and X6. Thanks to being able to start the engine from a distance, drivers can precondition the inside of the car on exceptionally hot and cold days, as the simultaneously activated automatic climate control system cools down or heats up the interior to the preset temperature. The system is operated using the remote control of the standard car key – pressing the “lock” button three times starts the engine. If the car is not moved within twenty minutes, the system will automatically switch off the engine.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The #bmw Group in the United States has grown to include marketing, sales, and financial service organizations for the #bmw brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. #bmw Manufacturing Co., LLC in South Carolina is part of #bmw Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The #bmw Group sales organization is represented in the U.S. through networks of 341 #bmw passenger car and #bmw Sports Activity Vehicle centers, 153 #bmw motorcycle retailers, 126 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  #bmw (US) Holding Corp., the #bmw Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.


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