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(MAHWAH, N.J.) – September 15, 2016 – Jaguar Land Rover announced today that Penske Automotive Group has opened the first #jaguarlandrover retailer in the U.S., in Darien, CT, under the new British luxury car maker’s global ARCH design standards. The new Jaguar of Darien and Land Rover of Darien dual branded facility combines the two storied and growing brands – Jaguar and Land Rover - and exemplifies a new generation of retail facilities being developed as the Jaguar and Land Rover businesses continue to expand.
The new 36,600 sq. ft. Darien, CT #jaguarlandrover Centre features a 10 car showroom, a 25 bay service/detail workshop, and a drive through reception area that offers in-lane service diagnostics. Also featured is a #jaguarlandrover boutique that showcases the latest accessories, wheels and brand merchandise.
Designed according to the new #jaguarlandrover global ARCH retail design standards, the Darien dealership is distinguished by a modern sunshine gray rectangular façade; clean simple lines and dedicated Jaguar and Land Rover showrooms on the left and right respectively. Every ARCH facility will showcase the expanded Jaguar and Land Rover lineups and will prominently feature elements of glass, walnut and sophisticated lighting to give the space a fresh and luxurious feel. A majority of the retail network is expected to be completed under the new design by 2020, with an approximate total U.S. retailer investment of $1.5B.
"On behalf of all of us at #jaguarlandrover, we congratulate the Penske Automotive Group and the entire team in Darien for being the first in the U.S to open a #jaguarlandrover Centre that reflects our new global ARCH design,” said Joe Eberhardt, President and CEO of #jaguarlandrover North America, LLC. “We are creating a new generation of Jaguar and Land Rover products and retail facilities that are distinguished by their compelling modern designs and attention to detail, all for the purpose of delivering experiences our customers will love for life. We look forward to welcoming many more new ARCH #jaguarlandrover Centres across the U.S. in the coming years.”
The #jaguarlandrover Centre in Darien marks Penske Automotive Group’s fourth #jaguarlandrover retail centre in the U.S., with an additional seven Jaguar and 12 Land Rover franchises throughout the U.K. Penske Automotive Group purchased Land Rover in Darien, CT in January 2015 and added Jaguar in June 2016.
“We are thrilled to be the first #jaguarlandrover retailer in the United States to complete the new global ARCH design standards for these two iconic brands,” said Roger S. Penske, Chairman Penske Automotive Group. “Our new facility offers customers a distinct and modern environment and focuses on delivering an experience that is representative of each brand. We thank Joe Eberhardt and the entire team at #jaguarlandrover North America for working hand in hand with us to create a first class dealership.”
Jaguar and Land Rover has embarked on an aggressive product offensive with #jaguarlandrover U.S. sales up 26 percent year to date in 2016. The Land Rover brand, the fastest growing luxury brand in the United States in 2015 continues to grow in 2016, up 15 percent year-to-date, and has announced a new Discovery SUV model will join the lineup in 2017.
The Jaguar brand is one of the fastest growing brands in the U.S. industry in 2016 with a 73 percent year-to-date increase powered by the expansion of its lineup with its first performance SUV, the Jaguar F-PACE and new compact sports sedan, the Jaguar XE. For added piece of mind, all 2017 Jaguar models sold in the U.S. now come equipped with Jaguar EliteCare, a best-in-class ownership package(1) offering a new vehicle limited warranty with complimentary scheduled maintenance, roadside assistance and Jaguar InControl® Remote & Protect™ for five-years or 60,000 miles.
(1) Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.
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