Cookie Consent by Free Privacy Policy website £100m of Fresh Investment for Castle Bromwich as Plant Welcomes Jaguar XE
settembre 13, 2016 - Jaguar

£100m of Fresh Investment for Castle Bromwich as Plant Welcomes Jaguar XE

Comunicato Stampa disponibile solo in lingua originale. 

Following the incredible sales success of Jaguar’s two most recently launched models, the F-PACE & #xe, #jaguar Land Rover today revealed that the mid-sized premium sport sedan, the #jaguar #xe, is to be built at Castle Bromwich - marking the return of all #jaguar sports and saloon car manufacturing to the Birmingham based plant. 

The move which will see #xe gradually transfer from its current home at Solihull showcases the inherent flexibility of #jaguar Land Rover’s West Midlands manufacturing operations which is a result in over £1bn of infrastructure investment in both the Solihull and Castle Bromwich plants. This investment in new press lines, body shops and final assembly halls support production of the three #jaguar models built on the company’s technically advanced aluminium architecture*. 

Jaguar Land Rover’s Executive Director of Manufacturing, Wolfgang Stadler said: “Jaguar Land Rover has invested £3.5bn in its #uk plants since 2010 – more than any other manufacturer. The investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies was deliberate, giving us the flexibility to quickly respond to consumer demand for our growing range of products. 

“With global sales rising year on year and a number of exciting product actions in the pipeline, our #uk manufacturing teams have much to be optimistic about.”

The arrival of #xe at Castle Bromwich marks a significant milestone for the plant as it embarks on the next chapter in its renaissance having been slated for closure in 2008.  A fresh investment of £100mn to welcome the latest model takes the total invested in the site to more than £500mn over the last two years, supporting continuous improvement in the production of XF, F-TYPE and XJ, also built at the plant. 

Castle Bromwich Operations Director Nicolas Guibert said: “2016 is a pivotal year for the Castle Bromwich. The arrival of the #xe sees us increase our model lines and volume.

“This plant has a rich heritage and is undergoing its most significant transformation in decades with major infrastructure projects either complete or underway. The commissioning of our all new Press Line and launch of our body shop to support the introduction of #xe means Castle Bromwich is future proof.”

In August, #jaguar sales stood at 85,726 for the year, an increase of 72% on 2015. This strong performance is driven primarily by F-PACE, the fastest selling #jaguar of all time and #xe which made its US market debut in the summer. 

Jaguar Land Rover’s Solihull plant will continue to operate 3 shifts, 24 hours a day to keep up with global demand for the #jaguar F-PACE and Range Rover Sport which are built on the same production line.


Ti potrebbe interessare anche

settembre 26, 2018
settembre 25, 2018
aprile 24, 2018

La #berlina sportiva #xe stabilisce un nuovo #record per una vettura di serie sullo storico tracciato di Clermont Ferrand, noto an...

Comunicato Stampa disponibile solo in lingua originale. Jaguar #xe sports saloon establishes lap record for a production saloon at...

Comunicato Stampa disponibile solo in lingua originale. New #specialedition is based on the #xe R-Sport with Sport front bumper, u...