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September 8, 2016 , Auburn Hills, Mich. - Adding even more excitement to the
#dodge brand's rich muscle-car legacy and its most powerful lineup ever, America's mainstream performance car brand is pulling from its rich history for its new 2017 exterior color lineup with a pallet of paint names derived directly from the brand's colorful heritage. For the most hardcore
#dodge fans and enthusiasts, Green Go and Yellow Jacket join the legacy of the brand's limited-production hues such as Plum Crazy, Sublime and Go Mango.
"Our heritage-inspired paint names highlight how the
#dodge brand attitude permeates through everything we do, even a simple detail like a color name," said Tim Kuniskis, Head of Passenger Car Brands,
#dodge, SRT, Chrysler and Fiat – FCA North America. "For
#dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their
#dodge."
Nearly a half-century of bold names for bold ridesLike the Top Banana, HEMI Orange and Panther Pink exterior colors originating from
#dodge during the muscle-car era, the brand is digging deep once again to revive its bold paint naming strategy for 2017 and further building on its lexicon within automotive enthusiasts.
Arriving to
#dodge dealerships this fall, the 2017
#dodge #challenger,
#charger,
#viper,
#durango,
#journey and
#grandcaravan will offer an array of colors that include:
- Redline 2K
- Blu By You
- Stout Brown
- White Knuckle
- Redline 3K
- Maximum Steel Metallic
- Bomber Brown
- Vice White
- Octane Red
- Yellow Jacket
- Granite
- White Noise
- TorRed
- Olive Green
- Billet
- Blood Orange
- Green Go
- Black Onyx
- Go Mango
- Destroyer Gray
- DB Black
- Contusion Blue
- Bruiser Gray
- Pitch Black