Cookie Consent by Free Privacy Policy website Jeep® Brand kicks off Jeep “Adventure Days” with “4x4ever” new TV commercial
settembre 01, 2016 - Jeep

Jeep® Brand kicks off Jeep “Adventure Days” with “4x4ever” new TV commercial

Comunicato Stampa disponibile solo in lingua originale. 

  • New Jeep® range spot will be on air starting today, September 1st, across Europe.
  • The commercial launches the brand's "Adventure Days", the promotional event to take place from September 1 to October 31 throughout European dealers.

 

Starting today, September 1st, the new Jeep® Brand #tv commercial "4x4ever" will go on-air on the main #tv channels throughout Europe. The spot focuses on the legendary #4x4 capability that represents the core of the Brand DNA and will officially kick off the #jeep "Adventure Days", the promotional event that gives #jeep customers and enthusiasts the chance to learn more about the #jeep world and its most awarded #suv range ever.

 

Broadcast in 30" and 15" formats, the spot celebrates the #jeep 75 Anniversary milestone, by paying tribute to the #4x4 legacy of the brand that invented the concept of "4x4", thus becoming synonymous with off-road driving.

 

In a custom music track created specifically for the brand and performed by Sony Music artist Morgan Dorr, member of the American pop rock band Boys Like Girls, "4x4ever" conveys the idea that #4x4 is more than challenging the extreme Rubicon and Moab trails. There is in fact a human aspect behind the vehicle's capability that is not only expressed by what a #jeep model can do but what the drivers dream to do. Those who own a #jeep vehicle, feel their ride offers endless possibilities and retain the strong self-belief that they can 'Go anywhere and Do anything'. Obstacles become something to relish and life is an adventure to be enjoyed to its fullest.

"4x4ever" is therefore a celebration of the unstoppable spirit that for 75 years has driven #jeep vehicles, as well as their drivers around the globe looking and pushing forward.

 

The commercial creative concept was developed by the advertising agency Leo Burnett. The new campaign will appear in press, radio and web and will debut in the major European countries according to their respective individual launch plan, from September 1 onwards concurrently with the #jeep Adventure Days.

 

Staged from September 1 to October 31 at the #jeep European showrooms throughout Europe, the #jeep "Adventure Days" is a unique opportunity to re-discover and test drive the entire #jeep range, its advanced engines, technology and unmatched off-road capabilities. During the two months of September and October, customers and brand's enthusiasts will be able to get to know better the Grand Cherokee, the most awarded #suv ever, the iconic Wrangler, which embodies the "Go anywhere, Do anything" claim, Cherokee, the #jeep with cutting-edge design that is true to tradition, and the new Renegade, the compact #suv which boasts the best off-road performance in its segment.