Cookie Consent by Free Privacy Policy website The boys are back in town at Nissan's popular "Heisman House"
agosto 31, 2016 - Nissan

The boys are back in town at Nissan's popular "Heisman House"

Comunicato Stampa disponibile solo in lingua originale. 

  • 2015 Heisman Trophy winner #derrickhenry joins the crew; #dougflutie reunites with his "Dancing With the Stars" partner, #karinasmirnoff; and #timtebow and Danny Wuerffel's music video launches a new musical genre: Gatorcore.
  • Nissan celebrates an 11-year partnership with the Heisman Trophy Trust and six seasons of Heisman House.
  • The first Heisman House Tour stop is on Sunday, Sept. 4 for the Notre Dame vs. Texas game at DKR Memorial Stadium in Austin, Texas.

Nashville, Tenn #nissan and ESPN introduce the latest Heisman House cast with an epic, one-take style 90-second video titled "Welcome to the House," in which newbie #derrickhenry flies his drone through the House catching the other Heisman winners in unguarded moments.

New additions to the fictional fraternity this year include: #derrickhenry, #timtebow and #dannywuerffel. They join returning House members: Marcus Mariota, Mark Ingram, Carson Palmer, Matt Leinart, Tim Brown, Tony Dorsett, Eddie George, Charlie Ward, #dougflutie, George Rogers and Herschel Walker.

The Nissan Heisman House campaign supports Nissan's now 11-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust, a charitable organization focused on outreach to the underprivileged and underserved.

"Each year we take our partnership with the Heisman Trust's outstanding charity efforts to a new level, and we continue to enjoy the opportunity to entertain fans with our Heisman House campaign," said Jeremy Tucker, vice president, Marketing Communications and Media, #nissan North America, Inc. "This year's great cast of roommates will not disappoint and there are a number of surprises in store as we let them loose to showcase their talents, both as the top football players of their eras and as winning performers and media personalities today."

Now in its sixth year, the #nissan Heisman House campaign stars 14 Heisman Trophy winners in a series of TV spots airing on ESPN beginning Sept. 1 and running throughout the season. It gives  fans a glimpse of what it might be like if the winners of football's highest individual honor – the Heisman Trophy – lived together under one roof.

The 2016 campaign includes four 45-second spots and five 15-second spots. Eight #nissan vehicles will be featured most prominently throughout the campaign, including the Rogue, TITAN and Armada, which are part of Nissan's "Year of the Truck" focus. Highlights include:

  • Tebow's Dream (45 seconds, to debut on Sept. 1), in which #timtebow creates a new musical genre with fellow Gator #dannywuerffel. The result is the most Gatorific music video ever made.
  • Starter House (45 seconds, to debut on Sept. 3), Mark Ingram schools his schoolmate, #derrickhenry, on where the new Heisman winners stay: a tiny Heisman House.
  • Go Deep (45 seconds), #dougflutie re-lives one of the greatest college football plays of all time: The Hail Flutie.
  • Welcome (45-seconds), a shortened version of the introductory spot.
  • Rook (15-seconds), Charlie Ward takes Heisman House rookie Henry through a driveway filled with current and classic #nissan and Datsun vehicles. Amidst his amazement, Henry realizes that he has some cleaning to do, taking over for last year's newcomer, Mariota.
  • And, in The #derrickhenry Effect (15-seconds), Marc Ingram demonstrates how #people shrink next to #derrickhenry.