Press release
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maggio 11, 2016 - Hankook
Hankook with new summer products at the “Reifen” fair in Essen
Comunicato Stampa disponibile solo in lingua originale.
From the 24th to the 27th of May 2016 #hankook will be exhibiting at the world's leading fair for tyres, the Reifen in #essen for no less than the 12th time. The tyre manufacturer's presence is against the background of its continuously growing market and brand presence in Europe: amongst the exhibits in Hall 3, Booth 3A34, visitors can expect to see the new premium comfort flagship Ventus Prime3, which recently took top spot in the AutoBild summer tyre test 2016. At the neighbouring Booth 3A32, the company is also presenting the summer line-up of its second tyre brand launched at the IAA - Laufenn. At the world's leading trade fair for tyres, "Reifen", which will be taking place from 24 to 27 May, #hankook will be presenting its comprehensive line-up for the European market on two booths this year. In Hall 3, Booth 3A34, the premium tyre manufacturer will be presenting its latest #product range and new technologies for the OEM and replacement markets. With their technological excellence, quality and performance, #hankook tyres convince consumers and car manufacturers alike. One highlight on the trade fair booth is the new #hankook premium comfort flagship Ventus Prime³, the current test winner in the 2016 summer tyre test carried out by the German car magazine AutoBild among 50 brands of the size 205/55R16V. The tyre was developed with a view to achieving the ideal mix between performance, safety, comfort and eco-friendliness. Drivers benefit from superior driving properties and a high degree of comfort as well as further improved braking performances on both wet and dry roads. The tyre is already available in 53 dimensions in rim sizes from 15 to 18 inches, and was chosen by the AutoBild tyre testers as a winner particularly due to its outstanding handling on wet and dry roads combined with high fuel efficiency and mileage. The numerous OEM activities for leading European car manufacturers such as Audi, BMW, Mercedes and Porsche also occupy prominent positions on the booth. In addition, visitors can experience #hankook technologies SEALGUARD®, which will be part of the OEM equipment on the Volkswagen Touran and Passat models, and #hankook Runflat, which is being used on the new BMW 7 Series, which is on display at the Reifen fair in #essen. Both tyre technologies stand for Hankook's development philosophy of offering drivers a safer and more comfortable yet powerful driving experience at all times. SEALGUARD® is Hankook's exclusive self-sealing tyre technology which makes repairs to punctures in the tread possible thanks to the unique SEALGUARD® sealing material in the self-sealing tyres. Since self-sealing tyres mean that the car can continue its journey even after a puncture, vehicles fitted with these advanced tyres no longer need to carry a spare tyre, freeing up additional space in the vehicle and making inconvenient tyre changing at the roadside a thing of the past. Alongside its safety advantages, #hankook Tires SEALGUARD® products offer the same driving experience as other models as the tyres have the same structure without this technology. #hankook will also be displaying the current summer #product range of its second brand, Laufenn, which will be on show on the neighbouring Booth 3A32.
20160511_Hankook_Reifen_Essen
3200x1800, 3MB
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