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aprile 15, 2016 - Jeep

Record month and quarter results for the Jeep® brand in the European region

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  • March was the best month ever for Jeep® brand sales in Europe* and the UK
  • 29th consecutive month of year-over-year sales growth
  • Best quarter ever in Europe and some major countries, including Italy, the UK, France, Spain and Austria
  • Best month and best quarter since launch for the #jeep Renegade in Europe, Italy, the UK and Austria

Building on the extraordinary 2015 results, the Jeep® brand confirms its record-setting pace in March, marking its best sales month ever, as well as the 29th  consecutive month of year-over-year sales growth in the European region. With 10,649 units (+14.5% compared with same period last year), March was the best sales month ever in Europe and in the UK (2,597 units, +18.6%).

At product level, with 7,681 units in March, #jeep Renegade achieved its best sales month since its launch in Europe and further confirmed its leading role as top-selling model of the brand, representing 72% of the brand's sales. The #jeep entry model also registered its record month since launch in Italy, the UK and Austria.

In the first quarter, a record result was achieved at European level, where the brand sold 26,406 units and grew by 22.5% in comparison with the same period last year. Best quarter performance was also recorded in Italy (11,277 units, + 40.6% versus same period in 2015), the UK (3,746, + 37.6%), France (2,262 units, +15.5%), Spain (1,677 units, + 22.3%) and Austria (721 units, +15.4%). Top selling countries in the first quarter were Italy, followed by the UK and Germany.

During the first three months, 19,159 Renegades were sold in Europe, with a 51.25% increase versus the same period in 2015. Renegade achieved its best quarter ever since launch in Europe, Italy, the UK, France, Spain and Austria. Top selling countries for Renegade in the first quarter were Italy (9,532 units), the UK (2,660 units) and France (1,956).

*Europe 28+EFTA

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