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febbraio 16, 2016 - Mitsubishi

New Mitsubishi dealership opens in Northern Ireland

Comunicato Stampa disponibile solo in lingua originale. 

Northern Ireland’s Garage of the Year has expanded by opening a #mitsubishi dealership at its flagship site in Belfast.

SERE Motors joins #mitsubishi Motors in the #uk at an exciting time, with the company being named the fastest-growing mainstream car brand in 2013, 2014 and 2015.

Established in 1999, SERE recently spent £120,000 renovating its dealership in a prime location in Boucher Road – Belfast’s Motor Mile - ahead of opening with #mitsubishi. The fantastic six-car showroom sits on a 2.2-acre site, which also has a seven-bay workshop.

General Sales Manager Bernard McCotter is excited about taking on the new franchise and has recruited three sales staff, including a sales manager, to meet the anticipated demand. 

Bernard said: ‘We’re delighted to join #mitsubishi and we have ambitious plans for the future. We are confident this partnership will be a successful one. #mitsubishi has seen fantastic growth in recent years and that is down to the excellent vehicles it has in its range. We are a family-run dealership and customer care is our absolute priority, which I know matches the ethos of #mitsubishi.’

Last year saw 12 new #mitsubishi dealerships open across the #uk and there are more to come in 2016. It was also a successful year for SERE Motors, as it was named Northern Ireland’s Regional Garage of the Year by Motor Codes for the sixth year running.

Lance Bradley, Managing Director of #mitsubishi Motors in the #uk, said: ‘I’m delighted to welcome SERE to the #mitsubishi family at this exciting time. It’s fantastic to see our dealer network continue to grow and I know the team at SERE share our confidence in the future of this new partnership.  As a dealership they enjoy an excellent reputation in the area and we are extremely pleased to have them on board.’

Statistics from the Society of Motor Manufacturers and Traders show #mitsubishi Motors in the #uk has been the fastest-growing mainstream car manufacturer for the past three years. The company saw sales growth in passenger cars of 44 per cent in 2015 compared with the previous year, against an overall market up by six per cent.

Leading the charge is the multi-award-winning Outlander Plug-in Hybrid Electric Vehicle (PHEV) – the nation’s favourite choice of plug-in vehicle. It can travel 32½ miles in electric mode alone – more than enough to accommodate most daily average journey distances – and has an official combined fuel consumption figure of 156mpg, while CO2 emissions are just 42g/km.

To find out more about the range of vehicles at SERE #mitsubishi, phone 028 9020 5100 or visit the showroom in Boucher Road, Belfast.