Cookie Consent by Free Privacy Policy website New DS 3 and fashion icon Iris Apfel, driven by style
febbraio 16, 2016 - DS

New DS 3 and fashion icon Iris Apfel, driven by style

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  • DS Automobiles has announced 94 year-old worldwide #fashion icon, #irisapfel, as its ambassador for New #ds3.
  • The campaign kicks off across social media this week, with television advertising commencing 26 February.
  • The colourful campaign stars New #ds3 and #irisapfel wearing her distinctive oversized glasses andjewellery.
  • 'Driven By Style’ is the shared philosophy that makes this collaboration so refreshing.

Since the launch of #ds3 in 2010, more than 390,000 customers have succumbed to the charms of the stylish Parisian car around the world and 100,000 here in the UK. Both the hatchback and Cabrio versions impress with a wide range of customisation options, providing the best combination of style, comfort and dynamism.

To celebrate the launch of New #ds3 and #ds3 Cabrio, the #ds brand has created an advertising campaign based on the primary reason for purchasing a premium supermini: style. The campaign features the remarkable #fashion icon and legendary business woman, #irisapfel.

Iris Apfel, famous for her avant-garde style, is one of the most influential women in the world of #fashion.  This inspiring lady, aged 94, is instantly recognisable thanks to her oversized glasses and bold combinations of jewellery and accessories. Previously the chief editor of Women’s Wear Daily, Apfel supervised the decoration of the White House for nine Presidents of the United States between 1950 and 1992. It is not uncommon to find her in the media or to discover an exhibition dedicated to her and her style, for example the recent exhibition at MOMA in New York.

Today she becomes the ambassador for New #ds3 and is at the heart of the international advertising campaign which launches across #ds Automobiles’ Facebook and Twitter channels in the UK and France.

The campaign will run on television screens and outdoor displays from 26 February in the UK and 1 March in France. Other European countries will follow.

'Driven By Style' is a colourful campaign that tells the story of a dream meeting between two characters and the sharing of the same vision.

The television commercial was directed by Jérémie Rozan from Standard Productions. The chosen music 'Odd Night' was composed by DVNO and can be heard exclusively on the TV advertisement 'Driven by Style'. It will be officially released on iTunes in the coming weeks. DVNO, also known as Mehdi Pinson, is a French musician, multi-instrumentalist, singer, composer, producer, entertainer and DJ. He is best known by Ed Banger fans for his guest appearance on the song ‘DVNO’ with fellow countrymen Justice​. 

DrivenByStyle

To watch the New #ds3 TV commercial visit: https://youtu.be/RY8dLhouggo

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