The new sport sedan Jaguar XE
is the protagonist of designjunction edit Milan
The historical English automotive brand Jaguar lands at FuoriSalone in cooperation with designjunction, point of reference for the interior design world, in the occasion of the designjunction edit Milan exhibition, scheduled from April 15th to 19th at the Casa dell’Opera Nazionale Balilla (via Pietro Mascagni 6).
Thanks to the synergy with the London-based artist Tom Dixon, Jaguar will bring in the premises of the former Arti cinema its own expertise in metalworking, especially aluminum, material used by the British brand for building the modular architecture of the new Jaguar XE.
Moreover, Jaguar will bring for the first time in Italy the innovative sculpture Word Cloud: an aluminum structure that duplicates the contour of the new Jaguar XE through 95 words in seven different languages.
For Word Cloud’s design, Jaguar designers have cooperated with a number of creatives skilled in computational design, graphic arts, scenographic processing and metalworking, obtaining an original and unique sculpture.
The Word Cloud, first exhibited last September in the occasion of the London Design Festival, represents the essence of the new Jaguar XE, the most efficient Jaguar ever, characterized by a lightweight construction, streamlined styling, luxurious interior and an outstanding ride.
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