automotive

january 23, 2015 - Ducati

The Ducati Scrambler goes Special at Motor Bike Expo

- First three specials developed from the Ducati Scrambler to be presented at Verona.

- Unveiling of bikes created by Deus Ex Machina, Officine Mermaid and Mr. Martini, who interpreted the Full Throttle, Urban Enduro and Classic versions of the Ducati Scrambler, respectively.

- Bikes, accessories and clothing from the amazing “Land of Joy” will be showcased at the Ducati Scrambler stand at Motor Bike Expo from 23 to 25 January.

From 23 to 25 January, Ducati Scrambler will have a surprise in store for the public at the Verona Motor Bike Expo: a world exclusive presentation of the first three Ducati Scrambler specials. These first creations are just a starting point for further joint projects in the future, the aim being to highlight the Ducati Scrambler's versatility and infinite customisation potential. Right from the day of its unveiling, 30 September 2014 at Intermot in Cologne, the Ducati Scrambler was all over the internet and within just a few hours we’d received numerous customisation proposals from enthusiasts all over the world. The bikes on display at the Motor Bike Expo are the first completed customisations.

Ducati Scrambler is a universe characterised by freedom of expression, sharing and passion. That's one more reason for entrusting the first three Ducati Scrambler customisations to three Italian excellences in this particular field. Three friends of the Ducati Scrambler team, three craftsmen specialised in handcrafted work who personalise iconic motorcycles throughout the world.

The three customisers were given a clear brief: each one of them was free to interpret one of the three versions of the Ducati Scrambler according to their own personal style. Deus Ex Machina from Milan put forward their idea for the Full Throttle; Officine Mermaid from Milan interpreted the Urban Enduro in their own special way, while Mr. Martini from Verona created their very own Classic. So, three original bikes, conscientiously prepared down to the very last detail, have been produced, underlining the superlative standards of Italian workmanship
in the specials field and the vast potential this bike has for customisation...

More infos downloading press release

- Photogallery (37)

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- Documents (1)

Press release

103KB

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