The Fiat 500X and Dynamo, the stars of the "The Power of X” European Experience

Fiat has partnered with the world-renowned magician, Dynamo, who stars in the 500X pre-launch phase.

The artist and the new crossover are set to feature in an extraordinary experience, made accessible through special virtual reality headsets to guests at the 676 European events set to take place prior to the 500X showroom debut, scheduled for next February.

The 120" film was put together by Framestore, a double-Oscar winning creative studio who specialises in special effects.

More information on the "The Power of X” initiative is available at the dedicated site: 500x.fiat500.com.

To mark the Fiat 500X pre-launch phase, the Fiat brand has announced its collaboration with world famous magician, Dynamo, who has been dominating the international magic scene since 2011 with his TV show “Magician Impossible”.

Now that “Magician Impossible” has come to an end this partnership with Fiat is Dynamo’s first step in the next phase of his increasingly thrilling journey.

Dynamo’s TV shows have been seen by over 250 million viewers across 180 countries and his incredible feats include walking on the River Thames, predicting the outcome of the World Cup and levitating
above Europe’s tallest building and he is the worlds most followed magician on social media with over 4.9 million Facebook fans and 2.3 million followers on Twitter.

More infos downloading press release