Press Release
44KB
march 03, 2014 - Nissan
Nissan Product Offensive to Propel Production to Record Levels in Europe
New models and best sellers help Nissan towards goal of Number One Asian brand in region
Spain gears up to build allelectric eNV200, which debuts at Geneva Motor Show
Russia anticipates the launch of Datsun brand, new models
UK works roundtheclock on key new models including topselling Qashqai
Fourteen new model launches and a total industrial investment of over 2 billion euros is set to propel Nissan's European production to record levels in 2014, according to Nissan chief planning officer and executive vice president Andy Palmer. He will take centre stage at the Geneva Motor Show March 4 , when Nissan details its latest developments in Europe and to its innovative product lineup.
High demand for Nissan products, plus a raft of new and revised vehicles, means that the UK plant is working roundtheclock and that Nissan's plants in Spain and Russia are readying to produce multiple new models.
Nissan built 675,077 vehicles in Europe last year, a number expected to be topped in 2014 as the company continues towards its goal of being the Number One Asian brand in Europe.
"More Nissan vehicles than ever now have been manufactured, designed and engineered in Europe, and for Europe," said Andy Palmer, Executive Vice President, Nissan Motor Corporation. "With input from Nissan Technical Centre Europe and cuttingedge design from Nissan Design Europe, we are building innovative products that lead their segments and technology and desirability."
The past year has seen Nissan's Sunderland Plant take centre stage, introducing electric vehicle manufacturing to Europe with the Nissan LEAF before launching the new Nissan Note and the company's flagship new Qashqai.
Now 2014 is set to be led by Nissan's Spanish and Russian operations. In Barcelona Nissan is gearing up for production of its second allelectric entry, the allelectric eNV200, with the production version of this light commercial vehicle greeting the public for the first time at the 2014 Geneva Motor Show.
At the Geneva Motor Show Nissan will also reinforce its command of the crossover segment, through the brand's unrivalled crossover family including the XTrail and Qashqai.
On the strength of its refreshed model lineup, Nissan now employs more than 50,000 people in its operations and dealer body across Europe.
Last year, some 80 percent of all Nissan vehicles sold in Europe were built in Europe, a region where Nissan has built more than 10 million vehicles in the 30 years it has been producing vehicles for 30 years.
And there's more to come. Production has just started at its Avila, Spain, plant of the allnew NT500 light truck while the Barcelona plant soon will begin production of an allnew Csegment hatchback alongside eNV200.
Barcelona also is gearing up for the start of production of a new One Ton pickup.
Russia, meanwhile, is preparing for the launch of the Datsun brand with two new models, while at the same time as increasing production of the Nissan Almera at Togliatti, an AVTOVAZ Alliance production facility.
Roundtheclock production has been introduced at Sunderland in the UK where, in addition to Qashqai, Juke, Note and LEAF, the site also builds the battery cells for both Nissan LEAF and eNV200.
Nissan at the Geneva Motor Show also showcases Nissan's incredible diversity. From zero emissions to the GTR Nismo, Nissan is demonstrating an unrivalled passion for design, engineering and innovation.
The Sunderlandbuilt Nissan LEAF, now in its second generation, is the world's bestselling electric vehicle with more than 100,000 examples sold globally.
It will be joined at Geneva by eNV200' s Nissan's second allelectric vehicle. Based on the multi awardwinning NV200 light van and people carrier, eNV200 is ready to revolutionise urban delivery and taxi businesses.
With an eye toward the future, the company also will be showing its groundbreaking autonomous car as well as its latest ZEOD (ZeroEmissions On Demand) Le Mans racer, proving that electric vehicles can be every bit as thrilling as conventional cars.
Nissan at the Geneva Motor Show also showcases Nissan's incredible diversity. From zero emissions to the GTR Nismo, Nissan is demonstrating an unrivalled passion for design, engineering and innovation. The Sunderlandbuilt Nissan LEAF, now in its second generation, is the world's bestselling electric vehicle with more than 100,000 examples sold globally.
It will be joined at Geneva by eNV200's Nissan's second allelectric vehicle. Based on the multi awardwinning NV200 light van and people carrier, eNV200 is ready to revolutionise urban delivery and taxi businesses.
With an eye toward the future, the company also will be showing its groundbreaking autonomous car as well as its latest ZEOD (ZeroEmissions On Demand) Le Mans racer, proving that electric vehicles can be every bit as thrilling as conventional cars.
"Our topselling models backed by a phalanx of significant new launches will ensure than Nissan's European production will reach unprecedented heights in 2014 and keep us on target to reach our goal of becoming Europe's number one Asian brand in 2016," said Palmer.
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