Nissan establishes new joint venture in the philippines

Nissan Motor Co., Ltd. (NML) today announced the establishment of Nissan Philippines, Inc. (NPI), a new joint venture formed with long time partners Universal Motors Corporation (UMC) and Nissan Motor Philippines, Inc. (NMPI). NPI, to be headquartered in Manila, will start operations as the new national sales company for the Philippines from early 2014 and will be responsible for strengthening branding, marketing and sales strategy, and dealer operations in the Filipino market. NPI intends to reinforce brand and sales power by broadening the product lineup and strengthening sales and services across the nation.