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november 09, 2011 - Bridgestone

Bridgestone at EICMA 2011

exclusive stand at the 69th International Motorcycle Exhibition (EICMA) in Milan on 8th – 13th November 2011. The sleek 160 m² modular stand in black and grey presents the new S20, its technologies and its advantages, supported by Valentino Rossi’s MotoGP Ducati show bike. On the stand, nine large screens display S20 promotional material with Valentino Rossi and demonstration videos. Four touch-screens enable visitors to find out more about the technology, compound, performance and sizes of the S20. Wall-mounted tyre cross sections provide a close-up of the new tread pattern.

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