Press release
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april 20, 2018 - Infiniti
INFINITI teams up with Marvel Studios’ ‘Avengers: Infinity War’ to celebrate launch of all-new QX50
INFINITI announced today that it is teaming up with #Marvel Studios' "Avengers: Infinity War" to celebrate the launch of the all-new luxury midsize #crossover, the 2019 #QX50, in showrooms now. Beginning today, the 30- and 15-second versions of the "Date Night" spot are airing on TV and online. In addition to being able to see a 90-second version of the ad in theaters beginning April 27, moviegoers will be able to catch the #Infiniti #QX50 in a scene in #Marvel Studios' "Avengers: Infinity War."
"We couldn't be more excited about working with #Infiniti for the first time," said Mindy Hamilton, Marvel's Senior Vice President of Global Partnerships & Marketing. "Between their highly anticipated launch of the #QX50 and our climactic release of 'Avengers: Infinity War,' we recognized a tremendous opportunity to share our mutual passions for risk-taking, adventure, #excellence, and advancement with fans all around the country."
In name and spirit, the collaboration between #Infiniti and #Marvel Studios' "Avengers: Infinity War" is a dual celebration of the culmination of years of building toward an epic moment. The movie is the product of more than a decade of storytelling, and the #Infiniti QX50's engine is the result of a 20-plus year endeavor to create a powertrain that can seamlessly shift between performance and efficiency – the world's first production-ready variable compression ratio engine, the VC-Turbo. Both tasks seemed inconceivable and unobtainable. However, commitment and meticulous preparation have delivered both.
"We are thrilled to be teaming up with #Marvel Studios and The Avengers, a franchise that complements the all-new QX50's various features as we continue to raise awareness and reach new audiences in creative and unexpected ways," said Phil O'Connor, director, Marketing Communications and Media, #Infiniti USA. "The 2019 #QX50 is the most advanced #Infiniti to date. It embodies everything our brand stands for: beautiful design, advanced technology and empowering performance."
Marvel HeroImage
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2019 INFINITI QX50 Exterior Photo 22
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2019 INFINITI QX50 Exterior Photo 27
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