Land Rover announces 70th anniversary celebrations with world’s most remote Defender outline

Giant 250m wide #defender outline drawn in the snow at 2,700m in the French Alps to mark Land Rover’s 70th anniversary
Tribute to the Wilks brothers’ first sketch of the original Land Rover shape in the sand of Red Wharf Bay, Anglesey, UK
Land Rover announces World Land Rover Day: 30 April 2018 marks 70 years since its debut at the 1948 Amsterdam Motor Show
Celebration broadcast on World Land Rover Day will pay tribute to the original Land Rover, as well as the luxurious Range Rover and versatile Discovery families
Watch snow artist Simon Beck produce the giant snow drawing https://youtu.be/iKDGuPeKtwA

La Plagne, France, 10 April 2018 – After 70 years of all-terrain adventures and global expeditions, Land Rover has once again taken the #defender to new heights.

Stretching over 250 metres, the most remote #defender outline was imprinted on the side of a mountain in the French Alps. The unique snow art was created to announce World Land Rover Day on 30 April, exactly 70 years since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show.

The unique image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover's managing director. The forward-thinking design was christened the 'Land Rover', the outline of which we now recognise as the #defender.

Jaguar Land Rover CEO, Prof Dr Ralf Speth, said: “Land Rover is an iconic brand around the world and the outline of the #defender is instantly recognisable. To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover's ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs.”

Further information in the press release to download